KitchenAid Facebook Recipe Tab Gives Cooks More Ways to Explore
BENTON HARBOR, Mich., April 3, 2013
BENTON HARBOR, Mich., April 3, 2013 /PRNewswire/ --Recognizing that home
cooks have plenty of choices when it comes to online recipe sources,
KitchenAid has adopted a highly tailored approach for serving up recipe
content. Created as a resource for its social community – specifically for
those who own or are considering KitchenAid products – the brand's new
Facebook recipe tab allows for easily searching recipes by appliance,
available ingredients, courses and occasions. In addition to recipe
filtering, the tab enables recipe sharing among community members and the
creation of a "My Recipes" file.
"While KitchenAid would love to offer inspiration to every home cook, our
initial focus is providing personalized content to our growing community,"
says Beth Robinson, senior manager of brand experience for KitchenAid. "And
though we'll be adding new content continuously, we expect that members will
play a huge role in making the tab even more useful and comprehensive."
The recipe tab currently houses over 300 recipes from well-known chefs and
popular food bloggers, with a new featured recipe to be posted every other
Robinson cites two examples of how the tab can be used for highly tailored
"Dessert lovers looking for healthful treats can select the Desserts filter in
the Courses & Ingredients category and the Healthy Eating filter in the
Occasions category," she notes. "Sports fans using their slow cookers for
game-day snacks can find recipes by selecting the Sports Party filter in the
Occasions category and the Slow Cooker filter in the Products category.
Facebook community members can also submit and share their own recipes using
the Community Recipes application, bringing an interactive element to the new
tab. Members simply submit a recipe form and upload a photo of the dish. For
guidance through the process, the tab incorporates a convenient measurement
conversion chart and food photography tip sheet.
"In addition to searching hundreds of sourced recipes, home cooks can also
test and provide feedback to each other's dishes, further fueling the already
strong culinary conversation happening within our community," notes Robinson.
Additional features of the recipe tab include the My Recipes section, where
members can build their own personal collection of favorite dishes pulled from
the recipe tab. Members can also rely on the My Uploaded Recipes section that
keeps track of each recipe they have shared with the community. In addition
to collecting recipes online, members can download, print and share recipes
with the larger social media community though their own social media channels,
including Facebook, Twitter and Pinterest.
Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons to
create a complete line of products designed for cooks. Today, the KitchenAid
brand offers virtually every essential for the well-equipped kitchen with a
collection that includes everything from countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the
brand's partnership with Susan G. Komen for the Cure®, is now in its twelfth
year and has raised over $9 million to help find a cure for breast cancer. To
learn why chefs choose KitchenAid for their homes more than any other brand*,
visit KitchenAid.com or join us at Facebook.com/KitchenAid and
* Based on a 2012 survey, KitchenAid was found to be the home kitchen
appliance brand chosen most often by members of the International Association
of Culinary Professionals.
Contact: Kim Roman, Digitas, 212/350-7822, firstname.lastname@example.org, or Jill
Sciuto, Digitas, 646/735-7582, Jill.Sciuto@digitas.com, or Beth Robinson,
KitchenAid, 269/923-4770, email@example.com
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