Fanplayr Named a Magento Gold Partner

  Fanplayr Named a Magento Gold Partner

    Available in Magento Connect Extension Marketplace, Fanplayr’s Smart &
  Targeted Conversions puts marketers in control of their purchase incentive
                           campaigns to boost sales

Business Wire

PALO ALTO, Calif. -- April 2, 2013

Fanplayr, the leader in targeted, real-time e-commerce offers, today announced
an upgrade from Bronze to Gold Industry Partner status with Magento, a
division of X.commerce, an eBay Inc. company, the leading e-commerce platform
designed to empower online merchants and help their businesses grow.

This venture gives Magento Enterprise merchants access to Fanplayr’s Smart &
Targeted Conversions, a unique performance-based platform that intelligently
analyzes visitor traffic to determine those who are most likely to convert to
customers with personalized purchase offers and incentives. It determines the
optimal timing, value and target for purchase incentives and delivers those
incentives in real time, leading to improved visitor conversion rates and
increased average order values.

“Since Fanplayr’s inception, we recognized the importance of aligning our
efforts with a leader in e-commerce solutions,” says Simon Yencken, chief
executive officer of Fanplayr. “We chose the Magento platform because of its
reputation, robust solution and its enormous customer base. Elevating our
status to a Magento Gold Industry Partner is a significant milestone in our
company’s young history, helping to further establish our credibility as a
premium software provider.”

“Partnering with Fanplayr strengthens our commitment to Magento Enterprise
implementations that empower our merchants by giving them access to Smart &
Targeted Conversions for analysis and personalized offers,” says Magento’s
Head of Business Development and Partnerships Ryan Thompson. “Ultimately this
solution will help our customers continue to grow their e-commerce

Brand Manager Jon Marshall at V.I.O, Inc. was drawn to Fanplayr, largely
because of their affiliation with Magento, leading him to deploy Fanplayr’s
Smart & Targeted Conversions. “Smart & Targeted Conversions has given me
control of purchase incentives that I’ve never had before,” explains Marshall.
“By segmenting my traffic and being able to provide targeted offers based on
visitors behavior, I’ve seen a noticeable lift in sales through an increase in
average order values. With its real-time dashboard and integrated A/B testing,
I’m able to easily view performance and measure the impact of Fanplayr’s
product. In a short period of time, Smart & Targeted Conversions has become an
integral marketing tool for me.”

About Fanplayr

Fanplayr is the leader in targeted real-time e-commerce offers. By harnessing
the power of big data, Fanplayr’s ‘Smart & Targeted Conversions’ enables
marketers to identify, profile and target visitors with customized offers in
real-time during the shopping experience. Fanplayr has headquarters in Palo
Alto, California. More information is available at


Kristin Gabriel, 212-583-1939
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