Zacks Investment Ideas feature highlights: Google, Yahoo! and Microsoft

   Zacks Investment Ideas feature highlights: Google, Yahoo! and Microsoft

PR Newswire

CHICAGO, April 2, 2013

CHICAGO, April 2, 2013 /PRNewswire/ --Today, Zacks Investment Ideas feature
highlights Features: Google (Nasdaq:GOOG), Yahoo! (Nasdaq:YHOO) and Microsoft


Searching for Answers

Is the search game over? Has Google (Nasdaq:GOOG) already won the war against
its competitors? Following the sketchy tech earnings of 4Q12 in late January,
it was clear that investors would seek a safe haven from volatility while
still wanting to stay invested in the tech space, and in that instance, Google
was the play.

Yahoo! (Nasdaq:YHOO) has seen its stock come back to life after it tapped
former Google employee Marissa Mayer to the new CEO. The anticipation of a
potential windfall from an Alibaba IPO has also impacted shares. When it comes
to search, the story is far less pretty.

Mister Softee as it's called by traders, or Microsoft (Nasdaq:MSFT) as it's
known by almost everyone else has seen market share increase, but its come at
significant costs. After a great strategic move in its attempted acquisition
of Yahoo!, it may lose its search deal with the company and faces stiff
pressures from several other spots

Phoning It In

Yahoo! has by and large stayed out of the phone wars. They have opted to
remain more of a content and technology company that is agnostic to the device
that consumers use.

Microsoft, on the other hand does have a stake in the phone wars. They have
the windows operating system out on some select phones, but they are far
behind the market leaders Apple and Google.

A big winner in the mobile phone business has been Google. Its android
operating system has grown substantially is a short amount of time. Most
reports have Google leading Apple in terms of mobile market share by a 70-30

The importance of the phone wars is very high, and a primary reason that
Google gives away is operating system for free. They want to be on the devices
people use to search the web, and when mobile search pricing improves, Google
will stand to have the most to gain.

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