Pizza Fusion Announces Deal to Open up to 25 New Locations in the United Arab
Organic Pizza Franchisor Signs Agreement to Further Expand the Chain
Throughout the Middle East
BOCA RATON, FL -- (Marketwired) -- 04/02/13 -- Pizza Fusion
(http://www.pizzafusion.com), the altruistic, organic pizza
franchisor, announced today the details of an agreement to further
expand throughout the Middle East.
Pizza Fusion Master Franchisor, Samir Group, Inc. has signed an
agreement with Food Fusion Est. to open up to 25 Pizza Fusion
locations throughout the United Arab Emirates. The UAE area
development deal requires Food Fusion Est. to open 10 restaurants
over the next five years and five more locations the following five
years. After the first 15 locations have opened, Food Fusion Est. has
the option to open an additional 10 Pizza Fusions in the remaining
term of the deal.
Amir Mahasseny is the President of Food Fusion Est. and has 24 years
of experience setting up, running and restructuring several retail
and distribution companies with full P&L responsibility. Commenting
on his company's agreement to open up to 25 locations throughout the
UAE region, Mr. Mahasseny, said, "I discovered Pizza Fusion in Saudi
Arabia and loved the concept, product range and its commitment to
quality throughout. I am convinced that it can carve out a
significant slice of the region's pizza market. Pizza Fusion targets
a niche market for health and environmentally conscious customers
offering a ground floor opportunity that I believe has exponential
growth potential far outpacing that of the broad restaurant
Food Fusion's agreement takes advantage of Samir Group's aggressive
plans to open 40 Middle East locations over the next five years.
Since first introducing Saudi Arabia to Pizza Fusion, Samir Group has
opened eight of the organic restaurants to date.
"Our new strategic partnership with Mr. Mahasseny and Food Fusion
Est. lends valuable resources and expertise to our business
objectives in the UAE," Randy Romano, president of Pizza Fusion,
states. "We're thrilled to achieve this significant milestone with
Samir Group as they continue to expand Pizza Fusion throughout the
Middle East. We look forward to a successful relationship with Food
Fusion Est. in addressing the global demand for delicious, organic
The announcement of Pizza Fusion's UAE expansion arrives amid the
company's pending merger with Unique Pizza and Subs Corp.
(PINKSHEETS: UPZS), the Pittsburgh, Penn.-based pizza franchisor.
Last August, Unique Pizza and Subs signed a Definitive Agreement to
merge with Pizza Fusion Holdings. The companies are anticipated to
close upon fulfilling the terms of the merger agreement.
"Pizza Fusion's expansion into the UAE market with Food Fusion Est.
is exciting," James Vowler, president and CEO of UPZS, states. "The
development provides additional validation of our decision to merge
with the organic pizza purveyor. We look forward to teaming up with
Pizza Fusion and collaborating with their executive team in the
continued expansion of both Pizza Fusion and Unique Pizza and Subs."
Pizza Fusion's UAE expansion is part of a broader international
franchising trend, as many successful American restaurant franchises
expand throughout the Middle East. Subway, KFC, Shake Shack,
Cheesecake Factory, as well as organic food franchises, such as
Elevation Burger and Freshii, are just some of the popular concepts
being embraced by UAE consumers.
About Pizza Fusion
Founded in the best interest of the individual
and the environment, Pizza Fusion is the number one green franchise
in North America. Based out of Boca Raton, FL, the all-natural pizza
restaurant chain offers fresh, natural, and healthier foods at its
eco-friendly locations worldwide. Pizza Fusion's mission is to uphold
the highest level of integrity in all they do, from the quality and
origin of their food to their care for the health of their customers
and the environment. The nationally expanding restaurant chain was
recognized by Nation's Restaurant News in 2010 with its "Hot Concept"
award. Pizza Fusion, "Saving the Earth, One Pizza at a Time." For
additional information on Pizza Fusion, visit
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