Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom

  Quaker® Oats Survey Finds There Is No Universal "Perfect" For Today's Mom

New Quaker Perfect Portions customizable oatmeal helps moms make breakfast a
little more perfect

PR Newswire

CHICAGO, April 2, 2013

CHICAGO, April 2, 2013 /PRNewswire/ -- What is the definition of a perfect
mom? According to a survey by The Quaker Oats Company, a subsidiary of
PepsiCo, Inc., more than 90 percent of moms say there is not one definition of
the perfect mom or that it means different things to different moms^1. Whether
it's balancing work and family life or deciding what to serve during mealtime,
today's mom creates her own kind of "perfect." And now Quaker is providing a
new option to help her customize the perfect breakfast for everyone in the

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Quaker Oats introduces Perfect Portions, a multiserve instant oatmeal without
added sugar that comes in a convenient, re-sealable package. Just select the
serving size you want, add your favorite sweetener and prepare in minutes
using water or milk for a delicious and satisfying breakfast powered by whole
grain Quaker Oats.

"More than half of moms say they have made multiple dishes during a meal in
order to satisfy each family member's taste preferences^2," said Andrew
Sutherland, Senior Director of Marketing for Quaker Oats. "Quaker Perfect
Portions allows parents to easily tailor different oatmeal options for their
families while knowing they are getting healthy fuel for energy to take on
their everyday adventures."

To help spread the word about the new oatmeal, Quaker partnered with a mom who
has been creating her own kind of "perfect" for more than eight years – The
New York Times best-selling author and owner of scarymommy.com, Jill Smokler.
Jill is a mother of three whose honest (and humorous) views on parenting
celebrate the fact that every mom raises her kids and manages her family

Jill can relate to the 77 percent of moms who have felt pressure to be the
"perfect" mom^3, and she says that breakfast time can be a particularly
stressful part of the day.

"As wonderful as my children are, they're very picky eaters and can never
agree on what to eat, which causes me to dread sitting down for meals," said
Smokler. "Quaker Perfect Portions is a solution for my breakfast woes – I can
make the perfect amount for each of them and the kids can have fun by adding
their own toppings. And, for a few precious moments, I get some peace and
quiet. It's a win-win!"

Quaker Perfect Portions comes in two delicious flavors, both with no sugar
added: Cinnamon and Maple. Both flavors are heart-healthy options, with two
grams of soluble fiber per 45 gram serving^4, and are a good source of fiber
(per 45 gram serving).

Plus there are endless options for ingredients that can be added to Quaker
Perfect Portions to make a "perfect" bowl of oatmeal, no matter who is at the
table. Think simple or outside the box with culinary-inspired creations like
fresh peaches, chopped pecans and orange blossom honey in the Cinnamon
oatmeal; or sharp cheddar cheese, bacon crumbles and brown sugar in the Maple

Quaker Perfect Portions is available in grocery stores nationwide at a
suggested retail price of $2.29 per package. For more information on Quaker
Perfect Portions and Quaker's other offerings, please visit
www.QuakerOats.com, http://www.Facebook.com/Quaker or www.Twitter.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc.,
one of the world's largest consumer packaged goods companies. For more than
130 years, Quaker's brands have served as symbols of quality, great taste and
nutrition. Holding leadership positions in their respective categories,
Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer
favorites. For more information, please visit  www.QuakerOats.com,
www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information,
please visitwww.pepsico.com.

Follow PepsiCo:

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^1, 2, 3 Survey results of 1,000 moms between the ages of 18-64 with children
under the age of 18 conducted by Impulse Research on behalf of The Quaker Oats

^4 Three grams of oat soluble fiber daily as part of a diet low in saturated
fat and cholesterol may help reduce the risk of heart disease. A serving of
Perfect Portions provides two grams.

Sara Scharg             Corey DiGiovanni
Quaker Oats             Edelman
312.821.2427            312-240-3307
sara.scharg@pepsico.com corey.digiovanni@edelman.com

SOURCE The Quaker Oats Company

Website: http://www.QuakerOats.com
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