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Chrysler Group LLC Reports March 2013 U.S. Sales Increased 5 Percent; Best Sales Month Since December 2007



  Chrysler Group LLC Reports March 2013 U.S. Sales Increased 5 Percent; Best
                       Sales Month Since December 2007

PR Newswire

AUBURN HILLS, Mich., April 2, 2013

AUBURN HILLS, Mich., April 2, 2013 /PRNewswire/ --

  o Best monthly sales since December 2007
  o 36th-consecutive month of year-over-year sales gains
  o First-quarter sales up 8 percent compared with same quarter a year ago
  o Dodge, Ram Truck, and FIAT brands each post sales increases in March
    compared with same month a year ago
  o Ram Truck brand sales up 24 percent in March; best March sales since 2007
  o Ram pickup truck sets all-time sales record with 25 percent year-over-year
    sales gain
  o Dodge brand sales increase 15 percent; best March sales since 2007
  o Dodge Dart sets all-time sales record with 5 percent month-over-month
    sales increase
  o Dodge Avenger mid-size sedan sets all-time sales record with 33 percent
    sales gain
  o Dodge Challenger muscle car sets all-time sales record; sales up 42
    percent in March
  o Dodge Durango sales up 19 percent; best March sales since 2005
  o New 2014 Dodge Durango debuts at the 2013 New York International Auto Show
  o Fiat 500 sets sales record for month of March with 3 percent sales gain
  o Chrysler 200 mid-size sedan sets all-time sales record with 11 percent
    sales gain
  o Chrysler brand and Carhartt team up to introduce the 2013.5 Chrysler 200 S
    Special Edition mid-size sedan at the New York International Auto Show
  o Chrysler brand named 'Most Refined Brand' in Kelley Blue Book's 2013 Brand
    Image Awards
  o All-new 2014 Jeep Cherokee mid-size sport-utility vehicle debuts at the
    New York International Auto Show
  o Jeep® and Mopar reveal six new concept vehicles for 47th Annual Moab
    Easter Jeep Safari in Utah
  o Jeep Compass sets sales record for month of March with 28 percent sales
    gain
  o Jeep Patriot sales up X percent; best March sales since 2008
  o Jeep Wrangler sales up 3 percent; best March sales since 2007

     

Chrysler Group LLC today reported U.S. sales of 171,606 units, a 5 percent
increase compared with sales in March 2012 (163,381 units), and the group's
best monthly sales since December 2007.

The Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in
March compared with the same month last year. The Ram Truck brand's 24 percent
increase was the largest sales gain of any Chrysler Group brand in March.

Chrysler Group extended its streak of year-over-year sales gains to
36-consecutive months in March. This sales milestone tops a previous sales
streak of 35-consecutive months that occurred from February 1992 through
December 1994.

Despite the extension of the sales streak, shipment volumes and sales in the
first quarter of 2013 were negatively affected by the end of Jeep Liberty
production in Q3 2012 and the product launches during the quarter of the new
2014 Jeep Grand Cherokee, the Jeep Compass, and the new 2013 Ram Heavy Duty
truck line, as Chairman and CEO of Chrysler Group LLC, Sergio Marchionne,
pointed out in the 2012 Q4 and full-year earnings call at the end of January.

"With our 5 percent sales increase in March, Chrysler Group has now achieved
year-over-year sales gains in every month for the past three years," said Reid
Bigland, Head of U.S. Sales. "Furthermore, in spite of limited inventory last
month on some of our most popular models, we also managed to record our
strongest monthly sales since December 2007."

Five Chrysler Group vehicles set all-time sales records in March. Sales of the
Ram pickup truck were up 25 percent in March, its best sales ever. Both the
Light-Duty Ram and Heavy-Duty Ram pickups were substantially refreshed for the
2013 model year. The Ram 1500 is Motor Trend's 2013 Truck of the Year.

In addition to the Ram, three Dodge models recorded their best sales ever in
March. The all-new Dodge Dart compact car set an all-time sales record with
its 5 percent month-over-month sales gain. Dart sales have increased in every
month but one since the all-new model was launched in June last year. In
addition, the Dodge Avenger mid-size sedan and the Dodge Challenger muscle car
each set all-time sales records in March. The Challenger recorded its best
sales ever with a substantial 42 percent sales gain. The Chrysler 200 mid-size
sedan also recorded an all-time sales record with its 11 percent sales gain.

Chrysler Group finished the month with a 66-days supply of inventory (419,084
units). U.S. industry sales figures for March are projected at an estimated
15.6 million units Seasonally Adjusted Annual Rate (SAAR).

March 2013 U.S. Sales Highlights by Brand

Ram Truck Brand

Ram Truck brand sales were up 24 percent, the largest percentage sales gain of
any Chrysler Group brand in March. Ram Truck, the most-improved brand in the
J.D. Power and Associates 2013 U.S. Vehicle Dependability Study, had its best
March sales in six years. March sales represented the Ram Truck brand's
20th-consecutive month of year-over-year sales gains.

The new Ram 1500 is resonating well with consumers in the marketplace. Sales
of the pickup truck were up 25 percent in March, an all-time sales record. The
new Ram Heavy Duty line of trucks, now shipping to Ram Truck dealers, will
build on the brand's momentum in the marketplace.

March was the pickup truck's 35th-consecutive month of year-over-year sales
gains. Sales of the Light Duty Ram pickup were up 30 percent in March led by
the Quad Cab pickups. Heavy Duty Ram sales were up 28 percent, driven by the
Crew Cab model. The Ram 1500 was named 2013 Rocky Mountain Truck of the Year
by the Rocky Mountain Automotive Press Association during the Denver Auto Show
in March.

Dodge Brand

Dodge brand sales were up 15 percent, the brand's best March sales in six
years and its 22nd-consecutive month of year-over-year sales gains.

Three Dodge brand vehicles set all-time sales records in March led by the
all-new Dodge Dart. The compact car, with its 5 percent month-over-month sales
increase, had its best monthly sales performance since Dodge dealers began
selling it in June last year. Like the Dart, the Dodge Avenger mid-size sedan
and the Dodge Challenger muscle car each set an all-time sales record. The
Challenger's 42 percent increase was the largest year-over-year increase of
any Chrysler Group vehicle in March, while the Avenger's 33 percent increase
represented its 18th-consecutive month of year-over-year sales gains.

Sales of the Dodge Durango were up 19 percent, the full-size SUV's best March
sales in eight years. The new 2014 Dodge Durango made its world debut in March
at the New York International Auto Show. Building upon its best-in-class
attributes, the three-row Durango adds several new class-exclusive features
for 2014, making it the Dodge brand's most technologically advanced,
fuel-efficient and stylish Durango ever.

FIAT Brand

The Fiat 500 set a sales record for the month of March with its 3 percent
sales gain. It was the 13th-consecutive month in which the 500 has set a sales
record, including an all-time sales record in September last year. The new
2013 Fiat 500 Abarth Cabrio, which began arriving in FIAT studios in March,
combines turbocharged, track-capable performance with a clever open-top design
for a high-performance four-passenger cabrio with the most interior space,
rear-seat legroom and shoulder room among key competitors.

Coming this quarter to FIAT studios in California, the FIAT brand is adding
the all-new 2013 Fiat 500e to its product lineup. The Environmental Protection
Agency (EPA) has rated the stylish Fiat 500e's highway-cycle performance at
108 MPGe, which is unsurpassed by any electric vehicle (EV) on the U.S.
market. MPGe is the EPA-devised measure for determining how many miles an EV
can travel on a quantity of battery-generated electricity that has same energy
content as a gallon of gasoline.

Chrysler Brand

Chrysler brand sales were up 35 percent month-over-month in March on strong
sales of the Chrysler 200 mid-size sedan, but the brand's year-over-year sales
were down 2 percent. The 200 set an all-time sales record with its 11 percent
increase in March. The flagship Chrysler 300 full-size sedan and the Chrysler
Town & Country minivan each recorded their best sales months so far this year
in March.

The Chrysler brand and Carhartt teamed up in March to introduce the 2013.5
Chrysler 200 S Special Edition mid-size sedan at the New York International
Auto Show. The Chrysler 200 S Special Edition accelerates the successful
relationship with Carhartt, which started with an exclusive made in the USA
Carhartt/Imported from Detroit clothing line in November. The special edition
model celebrates the traits that both companies share – hard work, ingenuity,
perseverance and a "never say die" attitude. The 200 S Special Edition brings
style and customization in the mid-size sedan market to a whole new level.

The Chrysler brand was named "Most Refined Brand" by Kelley Blue Book in its
2013 Brand Image Awards in March. The Brand Image Awards recognize what
KBB.com shoppers perceive to be the most outstanding automakers in a number of
categories. Kelley Blue Book noted that the Chrysler brand combines an air of
confidence with a sense of flair, resulting in a lineup and a brand that feel
a class above their competitors.

Jeep® Brand

Jeep brand sales were up 27 percent month-over-month in March, but the brand's
year-over-year sales were down 13 percent due to Jeep Liberty production
ending in August and the ongoing product launches of and launch preparations
for the new 2014 Jeep Grand Cherokee, the Jeep Cherokee (the Liberty
replacement), and the Jeep Compass and Patriot. The Jeep brand did log its
best sales month so far this year in March.

The Jeep Compass, Jeep Patriot, and Jeep Wrangler all had solid sales during
the month. The Compass set a sales record for the month of March with its
sizeable 28 percent increase, while the Patriot recorded its best March sales
in five years. Wrangler sales were up 3 percent while the Jeep Grand Cherokee
charted its best sales month so far this year.

The all-new 2014 Jeep Cherokee mid-size SUV debuted at the New York
International Auto Show in March. The Cherokee completely redefines the
mid-size SUV segment, delivering legendary Jeep 4x4 capability, a
segment-first nine-speed automatic transmission, fuel economy improvements of
more than 45 percent (versus the outgoing Liberty model), superior on-road
ride and handling, a cutting-edge, revolutionary design, world-class
craftsmanship, class-exclusive technology and more than 70 advanced safety and
security features. The Cherokee will be built at Chrysler Group's Toledo
Assembly Plant in Toledo, Ohio, and will arrive in dealer showrooms in the
third quarter of this year.

Jeep and Mopar revealed six new concept vehicles for the 47th Annual Moab
Easter Jeep Safari in Utah in March. Thousands of die-hard, off-road
enthusiasts looking to enjoy a week of wheeling on some of the country's most
famous and challenging trails attended this year's event. Since 2002, Jeep and
Mopar have teamed to create nearly 40 unique concept vehicles for enthusiasts
who attend the popular Easter Jeep Safari.

 

 

Chrysler Group LLC U.S. Sales Summary Thru March 2013
                               Month Sales Vol %        Sales CYTD Vol %
Model                    Curr Yr  Pr Yr    Change Curr Yr  Pr Yr   Change
500                      3,807    3,712    3%     9,612    8,850   9%
FIAT BRAND               3,807    3,712    3%     9,612    8,850   9%
200                      16,593   14,914   11%    36,885   31,638  17%
300                      5,686    7,336    -22%   16,034   19,966  -20%
Town & Country           11,626   12,476   -7%    26,765   27,734  -3%
CHRYSLER BRAND           33,905   34,726   -2%    79,684   79,338  0%
Compass                  5,111    3,987    28%    12,003   9,107   32%
Patriot                  7,420    6,879    8%     18,997   15,965  19%
Wrangler                 12,901   12,557   3%     31,846   29,772  7%
Liberty                  1,408    7,605    -81%   4,972    21,799  -77%
Grand Cherokee           12,629   14,096   -10%   33,133   37,503  -12%
JEEP BRAND               39,469   45,124   -13%   100,951  114,146 -12%
Caliber                  0        2,242    -100%  45       5,238   -99%
Dart                     8,091    0        NEW    22,965   0       NEW
Avenger                  12,439   9,362    33%    32,047   21,629  48%
Charger                  9,386    9,644    -3%    26,098   22,505  16%
Challenger               6,132    4,304    42%    14,540   10,524  38%
Viper                    3        0               4        20
Journey                  7,283    7,659    -5%    22,992   18,133  27%
Caravan                  11,110   13,700   -19%   26,490   34,462  -23%
Nitro                    0        575             0        2,665
Durango                  5,441    4,590    19%    13,570   11,046  23%
DODGE  BRAND             59,885   52,076   15%    158,751  126,222 26%
Dakota                   0        82              0        376
Ram P/U                  33,831   26,960   25%    77,594   67,464  15%
Cargo Van                709      701      1%     1,760    1,655   6%
RAM BRAND                34,540   27,743   24%    79,354   69,495  14%
TOTAL CHRYSLER GROUP LLC 171,606  163,381  5%     428,352  398,051 8%
          TOTAL CAR      62,137   51,514   21%    158,230  120,370 31%
          TOTAL TRUCK    109,469  111,867  -2%    270,122  277,681 -3%

SOURCE Chrysler Group LLC

Website: http://www.chryslergroupllc.com
Contact: Ralph Kisiel , 248-512-2757 (office), 248-705-9688 (cell),
ralph.kisiel@chrysler.com
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