IHG Names Engauge Agency of Record for New Wellness-Focused Brand EVEN™
ATLANTA -- April 02, 2013
Engauge, a full-service marketing agency, formally announced today that they
have been named Agency of Record for the launch of EVEN™ Hotels. The newest
brand from IHG (InterContinental Hotels Group), EVEN Hotels offers travelers a
holistic wellness experience unlike any other. An unprecedented concept in the
hospitality industry, EVEN Hotels caters to wellness-minded travelers looking
for a way to keep their routine on track and thriving while on the road. EVEN
Hotels uniquely provides solutions for all aspects of travelers’ wellness
needs in the areas of food, work, exercise and rest – no other brand provides
such a complete wellness offering under one roof, at this price point.
“We’re a brand inspired by our target consumer and thinking outside of
category norms is critical; therefore, we needed an agency that could help
launch our marketing efforts both inside and outside of traditionalchannels,”
saidMollie Tregembo, director of marketing for EVENHotels. “Engauge is
precisely that kind of agency.Their ability to ground their work in the EVEN
Hotels consumer researchand then push the limits of traditional marketing
while also introducing new avenues of promotion, directly mirrors our brand’s
Involved from day one, Engauge worked closely with the IHG team to help
develop and hone the EVEN Hotels brand — a process that ranged in scope from
helping to refine the brand identity to assisting with design of in-hotel
collateral. “Throughout the process, IHG’s in-depth consumer insight research
served as the guiding principle to understand and reach our target guest, and
this will continue to be a focus,” shared Jeff Hilimire, president of Engauge.
“The EVEN Hotels’ target guest is as passionate about his or her lifestyle and
wellness routine as are the hotel team members. We want to tap into these
guests to shape both the experience and the messaging around it to further
define the brand’s holistic approach to travel.”
About Engauge (www.engauge.com)
Engauge is a full-service marketing agency for the digital and social age.
They help grow clients’ businesses by leveraging creativity and technology to
connect brands and consumers through the most relevant content and channels.
The agency’s client roster includes Nationwide Insurance, Coca-Cola,
Chick-fil-A, UPS and Cisco Systems. Engauge, which has offices in Atlanta,
Columbus, Orlando, Pittsburgh and China, is a portfolio company of Halyard
About EVEN Hotels (http://evenhotels.com)
EVEN Hotels, the newest brand from IHG, meets the large and growing customer
demand for wellness-minded travel, at a mainstream price. An industry first,
EVEN Hotels provides solutions in the areas of exercise, food, work and rest
to create a holistic wellness experience for travelers. The brand launched in
2012 and expects to open its first property in 2013, with plans to sign 100
EVEN Hotels in the U.S. in the next five years under managed and franchised
agreements in key markets including New York, Washington D.C. and San
For more information, visit http://evenhotels.com/. Find EVEN Hotels on
Twitter https://twitter.com/EvenHotels or Facebook
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels
and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®,
EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club®
Rewards, the world’s first and largest hotel loyalty program with over 71
million members worldwide.
IHG franchises, leases, manages or owns over 4,600 hotels and more than
675,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is
incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and
www.priorityclub.com for more on Priority Club Rewards. For our latest news,
visit www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
Jessica Carruth, 404-601-4341
Jordan Worrall, 770-604-5010
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