LeapFrog Donates $2 Million in Books to Support Early Literacy
LeapFrog and We Give Books partner to distribute books to more than 900
schools across America
EMERYVILLE, Calif., April 2, 2013
EMERYVILLE, Calif., April 2, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc.
(NYSE:LF), the leader in educational entertainment, announced today that it
will donate $2 million in books to schools across America as a result of
LeapFrog's "Read 20 Minutes A Day" campaign in support of early literacy.
Throughout the month of March, consumers visited LeapFrog's Facebook page and
participated in the pledge to read 20 minutes a day with their child which can
boost academic success. Due to the success of the campaign, LeapFrog will
donate more than 150,000 books to America's schools through a partnership with
We Give Books.
"Learning to read is a critical skill and reading is one of the cornerstones
of literacy and future academic success," said Dr. Jody Sheman LeVos, manager
of LeapFrog's Learning Team. "The statistics are staggering – in the U.S.,
more than 20 percent of adults read at or below the fifth grade level* – and
as a leader in learn-to-read solutions, LeapFrog understands the
responsibility to provide children with a strong foundation for the future.
LeapFrog is proud to support this cause by donating $2 million in books and
partnering with We Give Books to ensure they are delivered to classrooms in
need across America."
We Give Books, the digital literacy initiative from the Pearson Foundation and
the Penguin Group, gives everyone access to a free digital library of
children's books. Everytime someone reads a book at Wegivebooks.org, the
Pearson Foundation donates a book to a child in need. In conjunction with
LeapFrog's Read 20 Minutes a Day campaign, during the month of March schools
across the country read more than 150,000 books online as part of We Give
Books' annual Read for My School campaign. Select schools will receive a
special Reading Celebration where the books they earned, by reading online,
will be delivered by the We Give Books ReadMobile, a fully loaded mobile
reading and activity bus.
"LeapFrog is an ideal partner for We Give Books as the company has been
helping millions of children learn to read for more than 18 years," Pearson
Foundation President and CEO Mark Nieker. "Together, we are dedicated to
empowering a lifelong love of reading among youth, and generous donations like
LeapFrog's further support our efforts to inspire families to incorporate
reading into their family activities at an early age."
For more information, visit www.leapfrog.com and wegivebooks.org.
LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents and
extended family, provides personalized feedback on a child's learning progress
and offers product recommendations to enhance each child's learning
experience. Through the power of play, LeapFrog's products and curriculum help
children of all ages prepare for school and life success. LeapFrog's products
are available in more than 45 countries and have been used by teachers in more
than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California,
and was founded in 1995 by a father who revolutionized technology-based
learning solutions to help his child learn how to read. Come see the learning
TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.
About We Give Books
We Give Books is a philanthropic program from the Penguin Group and the
Pearson Foundation that helps children become lifelong readers and givers.
Together, the Penguin Group and the Pearson Foundation support literacy
through programs that engage entire communities. Working around the world
through programs like Booktime and Jumpstart's Read for the Record, Penguin
and the Pearson Foundation have touched millions of lives in thousands of
communities. To learn more about the We Give Books program and its nonprofit
literacy partners, go to www.wegivebooks.org.
Monica Ma Kathryn Green
LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.
SOURCE LeapFrog Enterprises, Inc.
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