Gatorz Inc. Appoints New Chief Executive Officer

Gatorz Inc. Appoints New Chief Executive Officer 
SAN DIEGO, CALIFORNIA -- (Marketwired) -- 04/02/13 -- Gatorz Inc.
(TSX VENTURE:GTZ) ("Gatorz" or the "Company") The Board of Directors
of Gatorz is pleased to announced today that the Company has hired
Mr. Robert Reynolds as its new Chief Executive Officer ("CEO"). Mr.
Reynolds will assume his new position on April 2, 2013 and
immediately begin working with the Company's advisor, Park Lane, to
identify growth opportunities.  
Mike Dianna, Chairman of the Board of Directors, commented, "Robert
has extensive knowledge in all facets of consumer-related brands,
particularly in licensing and distribution. His background in action
sports will help the Company penetrate these markets. We believe he
is the right leader to entrust with our brand as we move the Company
forward with its growth initiatives, and the board looks forward to
working with him to restore profitability and increase shareholder
value." 
Mr. Reynolds added, "Having been around the action sports community
my entire life, I have long been a fan of Gatorz and its products. I
am excited about joining such a great team and leading the Company
into its next phase of growth. There is significant opportunity ahead
for Gatorz, and I look forward to working with the board and senior
management to make the teams collective vision a reality." 
About Robert Reynolds 
Mr. Reynolds has a strong background in corporate finance and
traditional banking, with extensive experience in the preparation,
implementation, and management of strategic operating plans and
annual budgets. His key areas of expertise include licensing,
strategic planning, sales, business development, business
integration, contract negotiation, due diligence, and analysis across
various industries and capital markets.  
Previously, Mr. Reynolds served as Co-Founder and CEO of Super Heat
Games, where he managed three successful capital raises and signed
licensing agreements with over 30 of the top professional athletes in
action sports. Prior to Super Heat Games, he was President of Dunlop
Sports Group Americas, an international multi-million dollar
manufacturer and one of the most successful brands in sports.  
Before Dunlop Sports, Mr. Reynolds founded Blind Spot Consulting, a
boutique firm that provided a wide array of business solutions to
clients, with an emphasis on business strategy and operational
structure. Reynolds also sourced and managed the acquisition by
Dunlop Sports Group (part of Sports Direct International Plc) of La
Jolla Club Golf Company, where he had served as Chief Operating
Officer and Chief Financial Officer, reducing operating expenses by
more than 38% in his first year and substantially streamlining
operational efficiencies.  
Mr. Reynolds graduated from UCLA and resides in Carlsbad, CA with his
family. 
About Gatorz 
Gatorz Inc. (www.gatorz.com) designs, develops, manufactures, and
distributes performance eyewear, including sunglasses crafted from
7075 billet aircraft aluminum and premium injection-moulded Italian
frames. Gatorz precision-built aluminum eyewear is proudly made in
the USA, offering superior craftsmanship, performance, and
durability. Gatorz proprietary technologies include the ability to
customize the frame to the wearer's specific facial features. In
addition, the Company's lens technology, TruRay Optics, offers a
comprehensive assortment of ballistic impact-proof lenses which are
100% UV-blocking, optically correct, and distortion-free. Gatorz
distribution markets include motorcycling, motorsports, skydiving,
military, off-road, hunting & fishing, action sports, and youth
lifestyle markets. 
Certain information in this press release may contain forward-looking
statements. This information is based on current expectations that
are subject to significant risks and uncertainties that are difficult
to predict. Actual results might differ materially from results
suggested in any forward-looking statements. Gatorz Inc. assumes no
obligation to update the forward-looking statements or to update the
reasons why actual results could differ from those reflected in the
forward looking-statements unless and until required by securities
laws applicable to Gatorz Inc. 
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release. 
Contacts:
Investor Relations Inquiries:
Gatorz Inc.
Mike Dianna
(800) 767-4287
mike@gatorz.com
www.gatorz.com
 
 
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