Mazda Canada sales outpace the market, increase 5% in March 2013

-- Third consecutive sales increase led by Mazda3 and Mazda2 compact cars -- 
TORONTO, April 2, 2013 /CNW/ - Mazda Canada announced sales for March 2013 
today totaling 8,153, which represents an increase of 5% compared to March 
2012. Total year-to-date sales are up by 3% over the first quarter of 2012. 
Sales last month were led by the compact Mazda3, which enjoyed its best March 
since 2010 and second best March ever with 4,848 sold. Almost 50% of all 
Mazda3's sold in March were equipped with the fuel-efficient SKYACTIV 
Technology, which saves consumers money at the pumps while offering an 
exhilarating driving experience. 
"Canadians love to buy compact cars, and the Mazda3 with SKYACTIV Technology 
had a great month in March, which helped Mazda outpace the market," said Vito 
Paladino, Director of Sales Operations at Mazda Canada. "The popularity of new 
Mazda vehicles with SKYACTIV Technology continues to shine every month, as 
consumer awareness continues to grow." 
The CX-5 had the best month on record in March with 1,771 vehicles sold, 
representing a 7% gain over 2012. The 2014 CX-5 is now available with an 
all-new 2.5L gasoline engine which produces 184 horsepower and 185 lb-ft of 
torque while still maintaining the excellent fuel economy standards set by the 
2.0L CX-5 a year ago. Sales of the all-new SKYACTIV Mazda6 also rose by 17% in 
March, which is also the best March since 2010. 
March Highlights 


    --  Best ever sales month on record for CX-5, rising 7%
        year-over-year
    --  Mazda3 enjoys best March sales since 2010, up 25% over 2012
    --  Mazda Canada total sales is best March since 2008
    --  Mazda2 sales jumped 48% in March
    --  SKYACTIV Technology vehicles accounted for 53% of all sales in
        March
                 March     March          %             YTD          YTD          %
                  2013      2012     Change            2013         2012     Change

Mazda2             687       463       48.4           1,655        1,944      -14.9

Mazda3           4,848     3,886       24.8           8,851        8,053        9.9

Mazda5             255       577      -55.8             779        1,512      -48.5

Mazda6             380       326       16.6           1,409          726       94.1

MX-5                49        94      -47.9              85          143      -40.6

RX-8                          11     -100.0                           19     -100.0
                    -                                    - 

Passenger        6,219     5,357       16.1          12,779       12,397        3.1
Car
                                                                                   

CX-5             1,771     1,649        7.4           3,442        1,809       90.3

CX-7                         417     -100.0                        1,250     -100.0
                    -                                    - 

CX-9               163       199      -18.1             517          342       51.2

Tribute                      157     -100.0                          443     -100.0
                    -                                    - 

Light            1,934     2,422      -20.1           3,959        3,844        3.0
Truck
                                                                                   

MAZDA            8,153     7,779        4.8          16,738       16,241        3.1
TOTAL
                                                                              

Mazda Canada Inc. is responsible for the sales and marketing, customer service 
and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, 
Ontario, Mazda Canada has a nationwide network of 165 dealerships. For 
additional information visit Mazda Canada's media website at www.media.mazda.ca



Sandra Lemaitre, National Manager, Public Relations (905) 
787-7167;slemaitr@mazda.ca

SOURCE: Mazda Canada Inc.

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CO: Mazda Canada Inc.
ST: Ontario
NI: AUT ERN 

-0- Apr/02/2013 18:02 GMT