Northgate Gonzalez Market and Unilever Reward Consumers with Exclusive Reyli Concert

 Northgate Gonzalez Market and Unilever Reward Consumers with Exclusive Reyli

Unilever Product Purchases Earn Tickets to a Performance by Multi-Platinum
Latin Artist

PR Newswire

ANAHEIM, Calif., April 2, 2013

ANAHEIM, Calif., April 2, 2013 /PRNewswire/ --Premier Hispanic grocery chain,
Northgate Gonzalez Market, and consumer goods industry leader, Unilever, have
partnered to launch an innovative shopper marketing promotionthat will
reward consumers who purchase Unilever products with an exclusive performance
by multi-platinum Latin artist, Reyli.

During a five-week period from April 2^nd through May 5^th, consumers who
spend $100 on participating Unilever brands will earn two tickets to see Reyli
at a concert at the Honda Center in Anaheim on May 17^th. Tickets to this
exclusive event cannot be purchased in any other fashion and can only be
earned by shopping during this promotion. A free mobile app, Northgate Market,
is also available--for iPhone and Android phones—to help shoppers keep track
of their purchase totals. The app also features additional tools including a
store locator and recipe videos.

More than 350 personal care and food products from Unilever brands including
Axe®, Dove®, Degree®, TRESeme®, Ponds®, Caress®, Country Crock®, Wishbone®,
Suave®, Best Foods®, Lipton®, Knorr®, Ragu®, Breyers®, and Popsicle® can be
purchased as part of the program. Consumers can learn about the full range of
Unilever products participating in the program through in-store signage,
island displays, and in-store announcements.

"Unilever continues to drive new and innovative promotions at retail and this
disruptive platform is no exception," said Lou Paik, Shopper Marketing Manager
for the West Division, Unilever. "When you are able to provide your customers
with an opportunity that is truly unique, deliver an experience to your
shoppers that they highly value, and affect social change in your local
communities… you know you have a winning program."

The promotion also backs Northgate's commitment of giving back to the Hispanic
community. Northgate is committed to supporting local neighborhoods and
provides high quality fresh foods and a wide assortment of grocery staples to
local families. As a part of this promotion, attendees of the Reyli concert
will have the opportunity to support two charitable organizations-- Olive
Crest, supporting at risk children and families andRed Eye, which addresses
the needs of the underserved with food and clothing drives and special
empowerment events.

Leading the marketing effort for Northgate is Mike Hendry, Vice President of
Marketing. "We are excited to partner with Unilever in this one-of-a-kind
promotion that rewards our most loyal customers with an exclusive opportunity
to see Reyli in concert. We believe the Northgate app will allow us to connect
with our customers on a more personal level while also rewarding them by
connecting food and music in a fun and different way."

The Northgate digital platform was created by CausePlay, a digital/mobile
agency managing the promotion. "We are pleased that our expertise in mobile
and retail grocery have provided the backbone to effect this significant
promotional event," said Scott Loyola, CMO and partner at CausePlay. Using
this exciting technology platform, retail grocers can track and ultimately
provide unique consumer rewards.

For more information, please visit

Offer Details

Consumers receive two tickets to an exclusive concert at the Honda Center when
you purchase $100 or more worth of participating Unilever products at any
participating Northgate Gonzalez Market from 4/2/13 to 5/5/13, while supplies
last. The purchase requirement must be met before local sales tax. See stores
for a list of participating Unilever products. Registration is required.

About Northgate

Northgate Gonzalez Market is a premier Southern California supermarket chain
that caters to the Latino community. Family-owned, operated and headquartered
in Anaheim, CA, Northgate operates 36 high-volume stores in Orange County, Los
Angeles and San Diego counties, providing the highest quality merchandise,
fresh and prepared foods and personal service. Learn more at

About UnileverUnited States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal
Care products with sales in over 190 countries. Our products are present in 7
out of 10 homes globally and are used by over 2 billion people on a daily
basis. In the United Statesthe portfolio includes brand icons such as: Axe,
Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort
For Men, Country Crock, Degree, Dove personal care products, Good Humor,
Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr,
Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle,
Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave,
tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand
names are trademarks or registered trademarks of the Unilever Group of

Our ambition is to double the size of our business, whilst reducing our
overall environmental footprint (including sourcing, consumer use and
disposal) and increasing our positive social impact. We are committed to
helping more than a billion people take action to improve their health and
well-being, sourcing all our agricultural raw materials sustainably by 2020,
and decoupling our growth from our environmental impact. Supporting our three
big goals are more than 50 time-based targets. See more on the Unilever
Sustainable Living Plan at

Unilever employsmore than 10,000 peopleinthe United States – generating
over $9 billion in sales in 2012. For more information, visit

About CausePlay

CausePlay creates and licenses owned and operated mobile distribution and
publishing platforms that deliver brand fueled content, promotions and
advertising. CausePlay utilizes cause-based marketing and gamified tactics to
integrate Non-Profit partners throughout the campaigns. For more information,

SOURCE Unilever

Contact: Alicia Valadez, Northgate Community Relations/Public Relations,
714-687-7052,, or Kelly Ramirez, Weber
Shandwick Public Relations, 212-445-8046,
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