CORRECTING and REPLACING Sebastian Professional Taps Fashion Designer Mara Hoffman for Exclusive Gift Set

  CORRECTING and REPLACING Sebastian Professional Taps Fashion Designer Mara
  Hoffman for Exclusive Gift Set

 -- ‘Mara Hoffman for Sebastian’ Custom Scarf to be Sold with Sebastian Care
                      Products Exclusively at Salons --

CORRECTION...by Procter & Gamble

Business Wire

WOODLAND HILLS, Calif. -- April 2, 2013

In the first graph, third sentence of release dated April 1, 2013, date should
read May/June 2013 (sted April 2013).

Sebastian Professional tapped designer Mara Hoffman to create a custom scarf
for its limited-edition ...

Sebastian Professional tapped designer Mara Hoffman to create a custom scarf
for its limited-edition gift set which will also include Sebastian
Professional Volupt Shampoo and Conditioner. (Photo: Business Wire)

The corrected release reads:

 SEBASTIAN PROFESSIONAL TAPS FASHION DESIGNER MARA HOFFMAN FOR EXCLUSIVE GIFT
                                     SET

 -- ‘Mara Hoffman for Sebastian’ Custom Scarf to be Sold with Sebastian Care
                      Products Exclusively at Salons --

Sebastian Professional joins forces with the fiercely creative fashion
designer Mara Hoffman to create its next limited-edition designer gift set.
For Sebastian’s Brazilian-inspired spring promotion, Hoffman designed a
printed scarf using the bold colors and graphic prints that have made her a
favorite among celebrities and trendsetters across the world. The scarf will
be accompanied by Sebastian Professional Volupt Shampoo and Conditioner and
sold in a gift set exclusively available at Sebastian salons for $25 beginning
May/June 2013.

The gift set complements Sebastian’s new ‘Urban Explorers’ hair fashion
collection, which provides stylists and consumers with hairstyling techniques
and inspiration through a global lens. Mara Hoffman’s vibrant scarf design
modeled after her spring 2013 collection celebrates the spirit of São Paolo,
Brazil, one of the four cities that inspired the collection’s looks.

Of the scarf Hoffman said, “This scarf is great for its versatility; it can be
worn in multiple ways and is a fun way to incorporate a great print into any
outfit.”

Sebastian Professional lead hair stylist Thomas Dunkin likes the scarf best
for hair styling: “This print is bold, beautiful and inspiring. Combine this
with braids for a cool urban look or leave hair down and very natural, and tie
the scarf in a bow at the crown for a more '50s vibe.” Check the gift set for
more expert step-by-step styling tricks from Thomas Dunkin.

Sebastian Professional and Mara Hoffman’s fashion and beauty partnership began
at Spring 2013 New York Fashion Week, where the hair team, led by Thomas
Dunkin, created crimped, textured tresses for the models walking the runway.
Whether worn as a headband or wrapped around the neck, the Mara Hoffman for
Sebastian scarf gives style taste-makers the chance to add a touch of São
Paolo flare to their everyday attire.

  *Sebastian Professional Volupt Shampoo & Conditioner:

       *Volupt Shampoo – contains cushioning-particles to provide a volume
         boost and soft touch
       *Volupt Conditioner – utilizes micro-lite technology to shield-in
         volume with lightweight softness

  *Mara Hoffman for Sebastian scarf – custom designed scarf boasting bold and
    vivid color and style

To find the nearest Sebastian salon visit www.sebastianprofessional.com. Also
visit Sebastian on Facebook (www.facebook.com/SebastianPro) and Twitter
(www.twitter.com/SebastianPro).

About P&G Salon Professional
P&G Salon Professional products help make beauty dreams real everyday for
millions of stylists and consumers worldwide. P&G Salon Professional’s brands
are distributed in more than 180,000 salons across the globe, and include
Sebastian Professional®, Koleston Perfect by Wella Professionals®, Color Touch
by Wella Professionals®, Blondor by Wella Professionals®, Clairol
Professional® and Nioxin®. Exceptional products, inspiring education and
unique salon business-building programs make P&G Salon Professional, a
division of P&G Beauty and Grooming, a world leader and expert in hair and
beauty. Please visit http://www.pg.com for the latest news and in-depth
information about P&G (NYSE: PG) and its brands.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130401005122/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50600078&lang=en

Contact:

DeVries Public Relations
Lindsey Trop, 212-891-0450
ltrop@devries-pr.com
 
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