888poker Teams with Caesars Interactive Entertainment for WSOP APAC and WSOP Europe

 888poker Teams with Caesars Interactive Entertainment for WSOP APAC and WSOP
                                    Europe

  PR Newswire

  GIBRALTAR, April 2, 2013

GIBRALTAR, April 2, 2013 /PRNewswire/ --

888 Holdings PLC (888.L) and Caesars Interactive Entertainment, Inc. (CIE)
have entered a sponsorship agreement between 888poker and the World Series of
Poker.

The new sponsorship will see 888poker as a primary sponsor of the upcoming
2013 WSOP Asia Pacific and WSOP Europe TV shows distributed globally. The
sponsorship will also include 888poker as the live streaming coverage provider
for every key event in both tournament series. The live streaming will be
shown at http://www.888poker.tv , http://www.wsop.com , and now
http://www.PokerListings.com , which has been named as the Official Live
Coverage Provider.

As the WSOP official live reporting partner, PokerListings will be the go to
source for live updates from all WSOP APAC five bracelet events, the Caesars
Cup team challenge and the $50k High Roller, as well as the key events from
WSOP Europe in Paris, France from October 11-24, 2013.

As part of this sponsorship, 888poker will be offering several online
promotions and tournaments for players to win seats to these WSOP events and
represent Team 888poker alongside its ambassadors, Shane Warne, Jesse Sylvia,
Jake Balsiger, Russell Thomas and Sam Holden.

Gareth Edwards, Director of 888poker stated, "Partnering with the largest live
tournament series, WSOP, is an exciting opportunity for 888poker and its
players. As a leading online poker site we strive to give our players the best
poker experience. Our sponsorship with WSOP definitely achieves that."

Ty Stewart, Senior Vice President & Executive Director, WSOP commented,
"Broadcasting is the not-so secret sauce of the World Series of Poker. We're
thrilled to expand the relationship with 888 to help showcase our new Triple
Crown to viewers around the world."

888poker Online Qualifiers

888poker.com is running online qualifiers for both the WSOP APAC and the WSOP
Europe (starting later in the year). Players can win $15,500 WSOP APAC
packages now .

The package includes the $10,000 buy-in for the WSOP APAC Main Event,
accommodation at the Crown Metropol, $2,500 for travel and access to the
exclusive 888 VIP party.

About 888poker:

888poker.com, is the fastest growing online poker brand in the industry,
hosting thousands of poker enthusiasts the world over at any given time.
888poker strives to provide quality entertainment by providing a safe, fun and
secure poker environment. Customers play on state-of-the-art software with 3D,
Pokercam and Teams features.

As part of the 888poker experience, players also enjoy an 888poker Rewards
Program , 888poker Online Shop and access to My.888poker.com Community. For
further information, go to:

Web: http://www.888poker.com Social: my.888poker.com Twitter:  @888poker
Live Streaming: 888poker.tv .

ABOUT THE WSOP

The World Series of Poker (WSOP) is the largest, richest and most prestigious
gaming event in the world, awarding millions of dollars in prize money and the
prestigious gold bracelet, globally recognized as the sport's top prize.
Featuring a comprehensive slate of tournaments in every major poker variation,
the WSOP is poker's longest running tournament in the world, dating back to
1970. In 2012, the event attracted 74,766 entrants from 101 different nations
to the Rio All-Suite Hotel & Casino in Las Vegas and awarded more than $222
million in prize money. Interested in Online Poker ? Visit WSOP.com to learn
about the World Series of Poker and how you can participate. For more
information on the World Series of Poker, please visit our website at
http://www.WSOP.com .

ABOUT CAESARS INTERACTIVE ENTERTAINMENT, INC. (CIE)

Caesars Interactive Entertainment is the largest online, mobile and social
gaming company focused on casino entertainment (a subsidiary of Caesars
Entertainment, the world's largest gaming company). CIE owns the World Series
of Poker, Playtika, a social games developer of popular titles including
Slotomania, Bingo Blitz and Caesars Casino, and also licenses its brands in
legal real money gaming jurisdictions including the United Kingdom, France and
Italy. CIE is actively pursuing further expansion and acquisitions to build
upon its capabilities and product portfolio. http://www.caesarsinteractive.com

MEDIA CONTACT: Jennifer Von Strohe Global PR and Marketing Director- 888.com
media@888poker.com +44-(0)207-487-8694
 
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