Neo Technology's Graph Database Plays Well With Gaming Industry

Neo Technology's Graph Database Plays Well With Gaming Industry 
SAN MATEO, CA -- (Marketwired) -- 04/02/13 -- 

--  Woozworld Inc. and Gamesys Ltd Tap Neo4j to Pwn Connected Data
--  Neo Announces Two Gaming Webinars: 'Graphs for Gaming' on April 4 and
    May 29

Neo Technology, creators of Neo4j, the world's leading graph database,
today announced continued global adoption of Neo4j by popular gaming
companies, Woozworld Inc., and Gamesys Ltd. Graph database technology
continues to be the intuitive choice for the gaming industry as more
companies are tapping into the versatility of Neo4j to pwn their
connected data challenges. 
Neo4j enables gaming companies to stay ahead of the curve by
leveraging connected data to bring the best and most innovative
features online to their users. The maturity of Neo4j, with over 10
years of production use, translates into large-scale reliable
deployments that gaming companies can bet the company on. Neo will
offer two webinars on graph databases and gaming: 'Graphs for Gaming'
on April 4 and on May 29. 
The Social Graph
 Graphs are the ideal technical representation of a
social network comprised of people and relationships between people.
It is no coincidence that one of the more common uses of Neo4j is
social. By structuring their data in a graph database, social gaming
companies are able to achieve the following benefits: 

--  Scale to Millions of Users: Using a Google+ approach to their
    community, Woozworld looked to Neo4j when rolling out the social
    aspect of the website, that would scale with their growing number of
    users (around 6.5 million users).
--  Roll Out Support for Social Capabilities: The Neo4j graph data model
    -- coupled with Neo's Cypher query language -- make it possible to
    easily build extremely fast social data applications. Neo4j can return
    data thousands of times faster than a relational database, using
    queries that require one-tenth the amount of code.

Customer Highlights/Key Facts 

--  Gamesys Ltd., a leading gambling provider, leverages Neo4j to power
    high-value social features in its cash gaming portfolio. This includes
    tracking which players interact with whom and managing referral
    bonuses. According to Gamesys, Neo4j was selected from an extensive
    research and development exercise in which several competing APIs were
    evaluated. The real world experiences of Gamesys users are helping to
    shape the gaming graph and the future direction of this technology.
--  Woozworld Inc. is a fast growing, kid-scale 2.0 virtual world for
    youth that allows them to socialize online and leverage their natural
    creativity in a virtual world. Woozworld looked to Neo4j to roll out
    the social aspect of its website in a way that would scale to its 6.5
    million users. Neo4j proved to be the most appropriate choice to meet
    their large community base and number of real-time conversations.

Register to join Neo's upcoming webinar: 
 'Graphs for Gaming' 
April 4 and May 29, 2013 at 8 a.m. PDT
 Graph Databases have many
uses in many industries, but one of the most interesting is in
Gaming, where graphs are gaining momentum. Games are perfect
applications to benefit from graph-based queries, because of their
speed and accuracy for quick, in-game recommendations. These
recommendations make games more interesting for the users and more
profitable for the game providers, developers and publishers. After
all, the latter want to recommend specific games to specific target
audiences, and thereby maximize their potential revenues.  
Supporting quotes
 "Our mission is to help the world make sense of
data with graph databases. From the social graph, to the transaction
graph, to the referral graph, to the master data graph, gaming
organizations and others are adopting this technology to leverage
their data in ways they never thought was possible. Neo4j is a
perfect fit for the gaming industry because it ensures that users
have an awesome experience."
 -- Emil Eifrem, CEO of Neo Technology 
"Using Neo4j allowed us to focus on the important parts of the
project: getting the domain model right, extracting novel insights
from the data and delivering business value quickly."
 -- Toby
O'Rourke, Technical Architect, Gamesys 
Useful Links 

--  Neo Technology
--  Neo4j Partner Graph
--  GraphConnect
--  Neo4j Community site
--  Introduction to graph databases
--  Company press page
--  Twitter
--  Graph Database News

About Neo Technology 
Graphs are everywhere. From websites adding social capabilities to
Telco's providing personalized customer services to innovative
bioinformatics research, organizations are adopting graph databases
as the best way to model and query connected data. Neo Technology
researchers have pioneered graph databases since 2000 and have been
instrumental in bringing the power of the graph to numerous
organizations worldwide, including 25 Global 2000 customers, such as
Cisco, Accenture, Deutsche Telekom, and Telenor. Serving customers in
production for over a decade, Neo4j is the world's leading graph
database with the largest ecosystem of partners and tens of thousands
of successful deployments. 
Neo Technology is a privately held company funded by Fidelity Growth
Partners Europe, Sunstone Capital and Conor Venture Partners, and is
headquartered in San Mateo, CA, with offices in Sweden, UK, Germany,
and Malaysia. For more information, please visit 
Julie Tangen
Kulesa Faul for Neo Technology
(831) 251 3450 
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