TI's advanced haptic driver makes adding tactile feedback to consumer and industrial products easy

  TI's advanced haptic driver makes adding tactile feedback to consumer and
                           industrial products easy

Driver features 123 pre-designed haptic effects and unparalleled performance

PR Newswire

DALLAS, April 2, 2013

DALLAS, April 2, 2013 /PRNewswire/ --Texas Instruments Incorporated (TI)
(NASDAQ: TXN) today introduced a haptic driver that makes it easy to add
realistic tactile feedback effects to consumer and industrial products, such
as smartphones, tablets, ebooks, refrigerators, microwave ovens and washing
machines. The DRV2605 is the only eccentric rotating mass actuator (ERM) and
linear resonant actuator (LRA) haptic driver pre-loaded with a library of 123
distinct haptic effects designed and licensed by Immersion, the leading
developer and licensor of touch feedback technology. The DRV2605 also features
a smart loop architecture that reduces startup and braking time by half,
delivers twice the vibration strength, and consumes 50-percent less power to
extend battery life, compared to competitive solutions. Watch a video
demonstration at www.ti.com/drv2605-prv. To order samples, visit

(Photo: http://photos.prnewswire.com/prnh/20130402/DA86068)

"Licensing Immersion's haptic effects library for the DRV2605 provides
customers the convenience of one-stop shopping and rapid time-to-market," said
Shreharsha Rao, manager for Haptics Products at Texas Instruments. "In
addition, the DRV2605's smart loop architecture delivers the high performance
consumer designers need to employ haptics in their products. And designers of
household appliances can confidently implement capacitive touch buttons with
haptics, in place of mechanical buttons, to boost reliability and extend
button life."

Key features and benefits of the DRV2605

  oReduced system complexity: The pre-loaded Immersion haptic effects library
    offers a range of distinct and differentiated tactile effects for touch
    screen feedback, giving users a more satisfying and realistic experience.
  oAudio-to-haptics mode: Automatically converts audio from music, movies or
    games into haptic effects. The audio mode adds a vibrating bass
    enhancement that allows users to feel and fully experience audio and video
  oSmart loop architecture: Offers automatic overdriving and braking for ERMs
    and LRAs, which simplifies software programming and reduces startup and
    braking time by 50 percent. Automatic resonance tracking for the LRA
    delivers twice the vibration force at half the power of competitive
    solutions. In addition, the automatic actuator diagnostics and level
    tracking feature delivers consistent acceleration over a range of
    environmental conditions.
  oSmallest solution size: At 1.5-mm by 1.5-mm, the DRV2605 offers designers
    the industry's smallest package for space-constrained portable
  oComplete touch solution: The DRV2605 combines with any member of TI's
    touch screen controller family to create a complete touch screen solution.

The DRV2605 joins the DRV2604 ERM/LRA haptic driver, which shares the same
core and industry-leading performance and power-saving features, minus the
audio-to-haptics mode and Immersion haptic effects library.

Tools and support

Evaluation modules (EVMs) are available for the DRV2605 and DRV2604, each for
a suggested retail price of US$99. The EVMs are supplied with user guides and
include a fully programmable MSP430G2553 Value Line microcontroller, sample
haptic effects and capacitive touch buttons, as well as analog, I^2C and PWM
digital interfaces for complete standalone and in-system evaluation. The
DRV2605 includes an API software driver for the Immersion haptic effects

Technical support is available on the Touch Forum in the TI E2E^TM Community,
where engineers can ask questions and get answers from TI experts.

Availability and pricing

The DRV2605 is available today in a 9-ball, 1.5-mm by 1.5-mm by 0.6-mm WCSP
package for a suggested retail price of US$1.60 in 1,000-unit quantities. The
DRV2604 is also available for a suggested retail price of US$1.15 in
1,000-unit quantities.

TI analog for consumer electronics

TI's broad range of power management and analog signal chain products offers
design engineers the high performance, low power and integration they need to
create innovative and differentiated consumer electronics. TI is engineering
the future with gesture recognition, touch feedback, energy harvesting,
wireless power, audio, health technology and more. Learn how TI analog
products improve how we live, work and play at www.ti.com/analogconsumer-pr.

Learn more about TI's haptic driver portfolio by visiting the links below:

  oRequest DRV2605 samples, purchase EVMs: www.ti.com/drv2605s-pr.
  oRequest DRV2604 samples, purchase EVMs: www.ti.com/drv2604s-pr.
  oWatch a video demonstration: www.ti.com/drv2605-prv. 
  oView a tablet system block diagram: www.ti.com/tabletsbd-pr.
  oView a refrigerator system block diagram: www.ti.com/refrigsbd-pr.
  oView a microwave oven system block diagram: www.ti.com/mwsbd-pr.

About Texas Instruments

Texas Instruments Incorporated (TI) is a global semiconductor design and
manufacturing company that develops analog ICs and embedded processors. By
employing the world's brightest minds, TI creates innovations that shape the
future of technology. TI is helping more than 100,000 customers transform the
future, today. Learn more at www.ti.com.


MSP430 and TI E2E are trademarks of Texas Instruments. All other trademarks
and registered trademarks belong to their respective owners.

SOURCE Texas Instruments Incorporated

Website: http://www.ti.com
Contact: Mark Alden Texas Instruments 408-721-6929 mark.alden@ti.com, Vicky
Smithee GolinHarris 972-341-2537 vsmithee@golinharris.com, Please do not
publish these numbers or e-mail addresses.
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