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Analysts Forecast Bluetooth® Smart to Lead Market Share in Wireless Medical and Fitness Devices



  Analysts Forecast Bluetooth® Smart to Lead Market Share in Wireless Medical
  and Fitness Devices

Blood Glucose Monitoring System from Johnson & Johnson and Treadmill from ICON
              Health & Fitness Recent Examples to Hit the Market

Business Wire

KIRKLAND, Wash. -- April 02, 2013

Bluetooth Smart is becoming the standard of choice for wireless connectivity
in medical and fitness devices. Since 2008, the Bluetooth Special Interest
Group (SIG) qualified 142 medical products and 56 fitness products. The
LifeScan Blood Glucose Monitoring System, recently approved by the U.S. Food
and Drug Administration (FDA), from Johnson & Johnson, is only the most recent
and high profile example of this trend to improve the consumer health
experience by adding Bluetooth connectivity. Moreover, medical industry
organizations like the European Hearing Instrument Manufacturers Association
(EHIMA), are working with the Bluetooth SIG to define the user interface and
build profiles to support what will become common medical device use cases.

“Bluetooth member companies are rethinking and redesigning how we manage,
track and monitor our health, from vital medical stats to our everyday
fitness, and building products better with Bluetooth,” said Suke Jawanda,
Bluetooth SIG CMO. “I have seen firsthand how difficult it is for a patient to
effectively and consistently track glucose levels to manage diabetes.
Wirelessly sending data from a monitor where it was previously trapped, and
sharing it with patients and doctors is not just about ease of use, it is
about accurate management of a debilitating disease.”

More and more, devices like glucose monitors, blood pressure monitors, hearing
aids, back-end patient-monitoring platforms like Swissmed Mobile, and even
asthma inhalers are leveraging the low power consumption, low cost, small form
factor and ubiquitous benefits of Bluetooth Smart. For instance, Asthmapolis,
who announced FDA clearance in July 2012, builds an inhaler sensor that works
with an accompanying mobile phone application to capture information that aids
in day-to-day asthma management. By 2016, more wireless-enabled consumer
medical devices are projected to use Bluetooth Smart than any other wireless
technology, with 5.7 million product shipments representing more than 50
percent of the wireless-enabled consumer medical device market, reports IMS
Research – now part of IHS Inc. (NYSE:IHS). Added Jawanda, “increasingly,
manufacturers view Bluetooth technology not only as medical grade, but also as
one allowing them to create a new breed of more useful medical products – made
possible by the near-universal availability of Bluetooth in smartphones,
tablets, and other devices consumers own.”

Fitness equipment is also being built better with Bluetooth Smart. The
official Boston Training treadmill by PRO-FORM from ICON Health & Fitness
adjusts speed using Bluetooth Smart, improving training and the user’s insight
into their fitness regimen. ABI Research forecasts shipments of Bluetooth
enabled sports-and-fitness devices will surpass 120 million per annum by 2017,
representing over 75 percent of the total available market. This is being
driven by the industry trend away from proprietary solutions and toward
Bluetooth Smart Devices.

Supporting Quotes

David Van Sickle, CEO and founder, Asthmapolis

“The massive installed base of Bluetooth in smartphones, its low power
capabilities and perhaps most importantly for our device – its size, made
Bluetooth the obvious choice for our Asthmapolis sensor and smartphone app.
With Asthmapolis and Bluetooth technology, we can transform a standard inhaler
to gather data and turn it into insightful information – carrying the time,
date and location data about an asthma event through to our server in a
streamlined way. We’re excited to be a part of the innovators who are pushing
the envelope with Bluetooth technology in ways that will change the future of
healthcare for medical devices.”

Darren Ashby, Director of Electrical Engineering, ICON Health & Fitness

“Bluetooth technology is a natural fit for wireless connectivity in fitness
equipment, making us smarter about our physical activity. The ability to
connect fitness enthusiasts with their devices is a game changer and the
winner is the end user who now has increased functionality and flexibility
when it comes to their workouts. We’re excited to play a leading role in
revolutionizing the fitness market via Bluetooth technology.”

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global wireless standard enabling simple,
secure connectivity for an expanding range of devices and serves as the
backbone of the connected world. Bluetooth Smart Ready and Bluetooth Smart
branded devices, through an updatable platform and low power consumption,
create new application opportunities for the mobile phone, consumer
electronics, PC, automotive, health & fitness and smart home industries. With
over two billion devices shipping annually, Bluetooth is the wireless
technology of choice for developers, product manufacturers, and consumers
worldwide. Backed by industry leading companies, the Bluetooth SIG empowers
over 18,000 member companies to collaborate, innovate and guide Bluetooth
wireless technology. For more information please visit www.bluetooth.com.

Contact:

Americas
INK Public Relations
Blair Poloskey, +1 512-382-8983
blair@ink-pr.com
or
Europe, Middle East, Africa
Porter Novelli
Tim Edgar, +32 475 37 66 93
tim.edgar@porternovelli.be
or
Asia-Pacific
CHINA
Elite PR Consultants Beijing Co., Ltd
Coco Diao, +86-0-6418-4168 ext. 8041
diaobing@elitepr.com
or
JAPAN
Actio, Inc.
Seiji Arimoto, +81-3-5771-6426
sig@actioinc.jp
or
KOREA
Strategic Marketing and Communications, Inc.
Harry Yoon, +82-2-3445-3232
harry@oksmc.co.kr
or
TAIWAN
Apex Communications Consultants
Zoe Chuang, 886-2-7718-7777 ext. 517
zoe@apexpr.com.tw
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