(The following is a reformatted version of a press release
issued by American Honda Motor Co., Inc., and received via
electronic mail. The release was confirmed by the sender.) 
For Immediate Release 
New Accord Continues to Drive Honda Sales in March; Big Acura
Sales Jump Fueled by Record-Setting RDX and All-New RLX 
Honda Division sales up 5.3 percent, Acura sales up 26.3 percent 
TORRANCE, Calif., April 2, 2013 - American Honda today reported
March 2013 U.S. sales of 136,038 units, an increase of 7.1
percent compared with March 2012 (up 11.1 percent based on the
Daily Selling Rate, or DSR*). The Honda brand posted March 2013
sales of 121,938 units, an increase of 5.3 percent compared with
March 2012.  Acura U.S. March sales of 14,100 units increased
26.3 percent compared with March 2012. 
-     The award-winning new Accord continues to rack up
impressive sales numbers, trumping the segment in retail sales,
up 36.4 percent from last March with sales of 36,504 units
-     The Civic was the Honda brand’s second best-selling model,
posting March sales of 27,665
-     The redesigned 2013 Crosstour sees third consecutive month
of sales growth, and along with Pilot, each model enjoyed sales
gains of more than 11 percent from last March 
“Our core models, Civic, Accord, CR-V and Odyssey, continue to
lead the industry where it counts, in retail sales,” said John
Mendel, executive vice president of Sales at American Honda.
“It’s particularly rewarding to see Accord and Civic winning new
customers against a headwind of competitor incentives and value-reducing fleet sales.” 
-     RDX sets its eleventh-consecutive monthly sales record, up
284.8 percent from last March, and is the top-selling Acura
model in March with sales of 3,875 units 
-     Sales of the all-new flagship RLX sedan, which went on-sale
March 15, are off to a solid start with 336 units sold
-     TL was the top selling Acura sedan in March with sales of
3,080 units, ILX sales continue to bolster Acura totals with
sales of 2,059 units 
“As we close in on a full year of sales, it’s clear that the RDX
is an undisputed success,”  said Jeff Conrad, vice president and
general manager of Acura Sales. “With the all-new RLX off to a
great start and a redesigned MDX coming soon, expect great
things from Acura this year.” 
*The daily selling rate (DSR) is calculated with 27 days for
March 2013 and 28 days for March 2012. Year-to-date, the DSR is
calculated with 76 days for 2013 and 77 days for 2012. All other
percentages in release are unadjusted; see table for adjusted
DSR figures. 
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Media Information:
Consumer Information:
For more information:
Robyn Eagles (Honda) (310) 783-3163
Chuck Schifsky (Acura) (310) 783-3165 
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