March of Dimes® Launches 2013 imbornto® Campaign With Help From Partners Nationwide

  March of Dimes® Launches 2013 imbornto® Campaign With Help From Partners
  Nationwide

 The March of Dimes Supports the Idea That Every Baby Is Born to Do Something
     Great and Encourages Consumers to Shop, Dine and Donate To The Cause

Business Wire

WHITE PLAINS, N.Y. -- April 02, 2013

Every baby is born to do something great, but first they have to be born
strong and healthy. That’s the powerful truth that the March of Dimes 2013
imbornto campaign is designed to celebrate, continuing the organization’s 75
years of research, education, vaccines and breakthroughs. As the “Official
Partner of Mother’s Day and Father’s Day,” March of Dimes is encouraging
consumers to shop, dine or donate where they see the imbornto seal to get
involved and support the cause.

Every time a baby is born, so are a new mom and dad. There's no better time to
celebrate the work of the March of Dimes than on their special days. From
Mother’s Day to Father’s Day, the Foundation will partner with media,
retailers and brands to remind everyone when they reflect on family that every
baby is born to do something great, and that no matter what you were born to
do, the March of Dimes helped you get there.

“The March of Dimes has been hard at work improving the lives of babies and
families everywhere for 75 years,” says Dr. Jennifer L. Howse, president of
March of Dimes. “The imbornto campaign allows us to tap into the hopes, dreams
and aspirations that all parents have for their babies and inspire people
nationwide to celebrate Mother’s Day and Father’s Day in a way that ensures
more babies are born strong and healthy.”

2013 imbornto partners include Martha Stewart Living Omnimedia, The Bon-Ton
Stores, Inc., Farmers Insurance, Kmart, Mud Pie, Bliss Carpets, ProFlowers and
First Response. Visit www.imbornto.com for more information and additional
participating partners this spring.

Since its founding in 1938 by President Franklin Delano Roosevelt to defeat
polio, March of Dimes-funded research has led to medical advancements, such as
the introduction of the polio vaccine, newborn screening for PKU and
developments in newborn intensive care still used today.

The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and its premiere event, March for
Babies®, March of Dimes works to improve the health of babies by preventing
birth defects, premature birth and infant mortality. For the latest resources
and information, visit marchofdimes.com or nacersano.org. Find us on Facebook
and follow us on Twitter.

Contact:

Media:
MSLGroup
Laurie Masonson, 646-500-7807
laurie.masonson@mslgroup.com