IMAX® & Los Angeles Times Offer Fans Early Hero Complex Screenings Of Universal Pictures' Oblivion

    IMAX® & Los Angeles Times Offer Fans Early Hero Complex Screenings Of
                         Universal Pictures' Oblivion

LIVE Q&A WITH TOM CRUISE AND DIRECTOR JOSEPH KOSINSKI TO BE SIMULCAST BETWEEN
NEW YORK AND NINE CITIES ON APRIL 15

PR Newswire

LOS ANGELES, April 2, 2013

LOS ANGELES, April 2, 2013 /PRNewswire/ --IMAX Corporation (NYSE:IMAX;
TSX:IMX), Universal Pictures, a division of Comcast Corp. (NASDAQ: CMCSA), and
Los Angeles Times today announced that the next feature in The Times' Hero
Complex IMAX® Screening Series will be Universal Pictures' Oblivion. An
interactive, live Q&A with Tom Cruise and director Joseph Kosinski, moderated
by Times film writer Rebecca Keegan, will follow the screening in the IMAX®
theatre at New York City's AMC Loews 34th Street 14 on Monday, April 15, at
8:00 p.m. ET. Oblivion opens nationwide on April 19, with special IMAX
previews starting April 18 at 8:00 p.m. local time.

(Logo: http://photos.prnewswire.com/prnh/20111107/MM01969LOGO )

The post-screening Q&A will be simulcast via satellite to nine additional IMAX
theatres in Dallas, Denver, Detroit, Los Angeles, Miami, Philadelphia,
Phoenix, San Diego and Virginia Beach. The discussion will also stream live at
the Hero Complex as well as IMAX's Facebook page. Audiences in all 10 cities
and online viewers will be able to submit potential questions in real time via
Twitter by using #oblivion.

Tickets and additional details will be available beginning at 12:00 p.m. ET on
April 3 at www.OblivionHero.com. Attendance is free and available on a
first-come, first-served basis.

"We're excited to team up with our partners at Universal and Los Angeles Times
for this exciting Hero Complex event – offering fans who are feverishly
anticipating this cinematic spectacle an early way to connect with the film by
speaking directly with Tom Cruise and Joe Kosinski," said Greg Foster,
Chairman and President of IMAX Entertainment. "It will also allow audiences
to experience the film the way in which it was intended to be seen – in IMAX."

"Whenever possible, we involve moviegoers in the fascinating world of
filmmaking, and this Hero Complex event will bring fans into the breathtaking
universe that Joe and Tom created with Oblivion," said Nikki Rocco, President
of Distribution, Universal Pictures. "We offer our thanks to IMAX and Los
Angeles Times for supporting this simulcast screening and join audiences
across the country as we're transported into this fantastic adventure."

"Bringing together Oblivion, the 'wow' factor of IMAX theatres, Los Angeles
Times' editorial expertise and a nationwide simulcast will create the kind of
spectacle Hero Complex fans crave," said Times Executive Vice President,
Advertising, Michael J. Tannourji. "The Times is pleased to collaborate with
Hollywood in developing inventive experiences that engage and thrill
audiences."

The IMAX presentation of Oblivion has been specially formatted to feature a
larger aspect ratio than the conventional release for the entirety of the
film. Exclusively in IMAX, this aspect ratio has been optimized to take
advantage of the IMAX screen, allowing audiences to see more of the image and
result in a full panorama of the action – further immersing them into the vast
scale and scope of the film.

The award-winning Hero Complex debuted on latimes.com in 2008 and has evolved
to becomethego-to resource for all things geek, covering every aspect of
sci-fi, fantasy, horror and pop culture entertainment. Its Screening Series,
presented by IMAX, kicked-off in 2010 with Kosinski's TRON: Legacy.

Oblivion has been digitally re-mastered into the image and sound quality of
The IMAX Experience^® with proprietary IMAX DMR^® (Digital Re-mastering)
technology. The crystal-clear images, coupled with IMAX's customized theatre
geometry and powerful digital audio, create a unique environment that will
make audiences feel as if they are in the movie.

About OBLIVION
Tom Cruise stars in Oblivion, an original and groundbreaking cinematic event
from the visionary director of TRON: Legacy and producers of Rise of the
Planet of the Apes. On a spectacular future Earth that has evolved beyond
recognition, one man's confrontation with the past will lead him on a journey
of redemption and discovery as he battles to save mankind.

2077: Jack Harper (Cruise) serves as a security repairmen stationed on an
evacuated Earth. Part of a massive operation to extract vital resources after
decades of war with a terrifying alien threat who still scavenges what's left
of our planet, Jack's mission is almost complete. In a matter of two weeks, he
will join the remaining survivors on a lunar colony far from the war-torn
world he has long called home.

Living in and patrolling the breathtaking skies from thousands of feet above,
Jack's soaring existence is brought crashing down after he rescues a beautiful
stranger from a downed spacecraft. Drawn to Jack through a connection that
transcends logic, her arrival triggers a chain of events that forces him to
question everything he thought he knew. With a reality that is shattered as he
discovers shocking truths that connect him to Earth of the past, Jack will be
pushed to a heroism he didn't know he contained within. The fate of humanity
now rests solely in the hands of a man who believed our world was soon to be
lost forever.

Oblivion was shot in stunning digital 4K resolution on location across the
United States and Iceland. www.oblivionmovie.com

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software,
architecture and equipment to create experiences that take you beyond the edge
of your seat to a world you've never imagined. Top filmmakers and studios are
utilizing IMAX theatres to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful theatrical
distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in
London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2012, there were 731 IMAX
theatres (598 commercial multiplexes, 19 commercial destinations and 114
institutions) in 53 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®,
The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX
Corporation. More information about the Company can be found at www.imax.com.
You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the
country, with a daily readership of 1.5 million and 2.6 million on Sunday,
more than 23 million unique latimes.com visitors monthly and a combined print
and online local weekly audience of 4.1 million. The Pulitzer Prize-winning
Times has been covering Southern California for more than 131 years.

The Los Angeles Times Media Group (LATMG) businesses and affiliates also
include The Envelope, Times Community News, and Hoy Los Angeles which,
combined with the flagship Los Angeles Times, reach approximately 5.2 million
or 39% of all adults in the Southern California marketplace. LATMG also owns
California Community News, LLC, operates Tribune Direct LA, and is part of
Tribune Company, one of the country's leading media companies with businesses
in publishing, the Internet and broadcasting. Additional information is
available at http://latimes.com/aboutus.

This press release contains forward looking statements that are based on IMAX
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements. These
risks and uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:

                                            Investors:

Media:                                      IMAX Corporation – New York
IMAX Corporation, New York
Ann Sommerlath                              Teri Loxam
212-821-0155
asommerlath@imax.com                        212-821-0110

                                           tloxam@imax.com

Los Angeles Times, Los Angeles              
John Conroy
213-237-4791                                Business Media:
john.conroy@latimes.com
                                            Sloane & Company – New York

                                            Whit Clay
Entertainment Media:
Principal Communications Group, Los         212-446-1864
Angeles
Melissa Zukerman/Paul Pflug                 wclay@sloanepr.com
323-658-1555
melissa@pcommgroup.com                      
paul@pcommgroup.com
                                            

                                            

SOURCE IMAX Corporation

Website: http://www.imax.com
 
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