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Destination XL Group Teams up with CQuotient to Launch Hyper-Personalized Email Marketing Programs



  Destination XL Group Teams up with CQuotient to Launch Hyper-Personalized
  Email Marketing Programs

    Multi-channel Specialty Retailer Will Leverage CQuotient’s Data-Driven
  Insights to Personalize Customer Communications and Increase Brand Loyalty

Business Wire

CAMBRIDGE, Mass. -- April 02, 2013

CQuotient today announced that Destination XL Group, Inc. (NASDAQ:DXLG), the
largest multi-channel specialty retailer of big and tall men’s apparel, will
leverage CQuotient’s advanced machine learning and predictive algorithms to
create email campaigns tailored to individual shoppers at its Destination XL®
(“DXL®”) stores and e-commerce sites.

According to a recent survey^1 of shoppers in the US and UK, 48 percent of
respondents listed email as their communication channel of choice. Recognizing
this preference among its own shoppers, Destination XL Group has teamed up
with CQuotient to augment the benefits of its existing email marketing
campaigns by taking a hyper-personalized approach. Destination XL Group will
now have the ability to harness big data from all customer touchpoints and
will use these insights to deliver more relevant and valuable digital
communications.

“Email is one of our strongest communication methods when it comes to
connecting with our customers outside of store walls, and we wanted to help
mirror our personal in-store experience through this channel,” said Jay
Nigrelli, VP e-commerce, Destination XL Group. “By partnering with CQuotient,
we expect to take our email campaigns to the next level. They will turn what
was once an overwhelming amount of data into relevant messages tailored to
each individual’s shopping patterns and preferences; and they’ll do so using
our existing email processes and infrastructure. We are very excited to
deliver more valuable, always relevant information to our customers.”

Destination XL Group’s DXL stores offer a fresh, expansive environment
designed around the needs of customers. With more than 2,000 private label and
name-brand styles to choose from, customers are provided with a unique blend
of full wardrobe solutions not available at traditional retailers. Using
CQuotient’s technology, Destination XL Group will have access to advanced
predictive algorithms and deep retail domain knowledge that can be used to
emulate this unique and personalized in-store experience through email.

“Hyper-personalizing emails represents a massive opportunity for retailers,
especially for multi-channel retailers for whom email has become the
connective tissue between channels and all their marketing efforts,” explained
CQuotient Founder and CEO Rama Ramakrishnan. “Retailers are able to leverage
our expertise in mining massive amounts of data, finding valuable insights and
turning them into specific actions that change customer behavior. This is what
CQuotient’s technology does and we are very excited to be working with a
forward-thinking retailer like Destination XL Group.”

About Destination XL Group, Inc.

Destination XL Group, Inc. is the largest multi-channel specialty retailer of
big & tall men’s apparel with operations throughout the United States, Canada
and in London, England. The retailer operates under six brands: Destination
XL^®, Casual Male XL, Rochester Clothing, B&T Factory Direct, ShoesXL and
LivingXL. Several catalogs and e-commerce sites, including
www.destinationxl.com, make up the Company’s direct-to-consumer business. With
more than 2,000 private label and name-brand styles to choose from, customers
are provided with a unique blend of wardrobe solutions not available at
traditional retailers. The Company is headquartered in Canton, Massachusetts.
For more information, please visit the Company’s investor relations website:
http://investor.destinationxl.com/.

About CQuotient

CQuotient offers retailers breakthrough technology for hyper-personalized
email marketing. By capturing data from every customer touchpoint, mining
behavioral signals using advanced predictive algorithms and overlaying deep
retail domain knowledge, CQuotient enables marketers
to drive substantial incremental revenue via highly relevant, individualized
emails. For more information, please visit www.cquotient.com, follow us on
Twitter @CQuotient or join the conversation on the CQuotient Blog.

^1 “Kentico Customer Experience Survey,” February 26, 2013

Contact:

fama PR
Keri Bertolino, 617-986-5007
cquotient@famapr.com
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