Phillips Distilling Company Announces New UV Vodka Advertising Campaign

  Phillips Distilling Company Announces New UV Vodka Advertising Campaign

Business Wire

MINNEAPOLIS -- April 2, 2013

Phillips Distilling Company (Phillips) today announces the launch of the new
“be UV” advertising campaign for UV Vodka, encouraging consumers to break out
of the ordinary and live colorfully. UV Vodka is an award-winning flavored
vodka brand sold worldwide. Minneapolis-based advertising agency Periscope is
the creative force behind the campaign.

New "be UV" advertisement (Photo: UV Vodka)

New "be UV" advertisement (Photo: UV Vodka)

The tagline, “be UV” inspires consumers to be as original, bright and colorful
as UV Vodka’s 17 flavors. Incorporating lifestyle photography and engaging
brand language, the creative execution’s goal is to establish a deeper
connection between consumers and UV Vodka.

“‘be UV’ is a permission slip to be yourself,” said Periscope Creative
Director, Scott Dahl. “It's both a celebration and a call-to-action that
invites people to be bold, unique and bright, just like UV Vodka.”

The campaign launches with a new website, an interactive photo sharing tool,
print and online advertising, sponsored events and newly designed social
media. Roepke Public Relations will support the campaign with media relations.

Tablet and smartphone friendly, the website is designed with an electric color
palette, new cocktail photography, imagery emphasizing UV’s natural
ingredients and brightly filtered images of real UV fans.

The “UV Ad yourself” photo sharing tool allows users to upload pictures of
themselves with a custom editing feature. Fans choose from an array of
headlines and colored lenses to create their own “be UV” advertisement. Select
photos will be featured on the website and in national advertisements. The “UV
Ad yourself” tool is built into the website and accessible for mobile and
tablet platforms. A new Facebook app allows users to share their “be UV”
advertisement instantly.

“The new campaign is a strategic marketing shift for UV Vodka,” said Phillips
Director of Marketing, Katie Alvino “‘be UV’ reflects the originality of our
flavors and the authenticity of our brand. The campaign gives new meaning to
the UV Vodka experience, building a brand affinity with consumers and driving
business globally.”

UV Vodka is distilled four times for premium quality and activated carbon
filtered to ensure the highest level of purity and the perfect pH balance.UV
Vodka is an IMPACT! Magazine “Hot Brand” award winner for eight consecutive

Visit UV Vodka’s new website,, “LIKE” UV Vodka onFacebookand
follow @uv_vodka on Twitter.

About Phillips Distilling Company
Phillips Distilling Company (Phillips) is one of the most innovative and
enduring distilled spirits companies in the U.S. 100 years in the making,
Phillips continues to produce high-quality products using only the finest
ingredients, sourced from around the globe. From America’s first schnapps in
the 1930s, to flavored vodka in the 1950s, to flavored whiskey in the 2000s,
Phillips is consistently a pioneer in the spirits industry. The Phillips
portfolio includes UV Vodka flavored vodkas, Prairie Vodka, Revel Stoke Spiced
Whisky, Phillips and SourPuss Liqueurs. Phillips Distilling Company is a
subsidiary of United States Distilled Products. The company is based in

About Periscope
Periscope is one of the fastest growing independent creative agencies in the
nation with 475 employees. Based in Minneapolis, with global offices in Hong
Kong, Delhi and Toronto, Periscope offers a full-spectrum of marketing
services to a wide range of acclaimed brands including Phillips Distilling,
Bridgestone, Target, Arctic Cat, UnitedHealth Group, Columbia Sportswear,
ExxonMobil and more. Visit us

Photos/Multimedia Gallery Available:



For Phillips Distilling Company:
Roepke Public Relations
Katherine Roepke, 612-677-1717
Karen Mahoney
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