National Mayor's Challenge for Water Conservation to Kick Off in Washington, D.C.

 National Mayor's Challenge for Water Conservation to Kick Off in Washington,

Mayor Gray Among U.S. City Leaders Encouraging Residents to Make Water
Conservation Commitment

PR Newswire

WASHINGTON, April 2, 2013

WASHINGTON, April 2, 2013 /PRNewswire/ --The Wyland Foundation and Toyota
will launch the second annual National Mayor's Challenge for Water
Conservation from the nation's capital, with support from Mayor Vincent C.
Gray and city leaders from around the country. The challenge runs April 1 - 30
and asks residents to show their commitment to conserving natural resources by
taking an online pledge at The Earth Month initiative
will reward residents from cities with the highest percentage of participants
with hundreds of environmentally friendly prizes, including a Toyota Prius c,
water-saving fixtures and gift certificates to Lowe's stores.

At the kick-off in Washington, D.C., renowned marine artist Wyland will join
Gray, Nancy Stoner, acting assistant administrator for water at the U.S.
Environmental Protection Agency (EPA), and representatives from Toyota,
National League of Cities, CH2M Hill WaterMatch, DC Water and the U.S. Forest
Service to discuss the importance of sustainability and environmental
stewardship. Pete Dominick, longtime SiriusXM host, stand-up comic and CNN
contributor, will also speak at the kick-off as the official spokesperson of
Comics for Conservation, a series of public service announcements by
well-known comics in support of the environment. During the event, Wyland will
create a five-by-ten foot conservation-themed mural that will be awarded to
one of the Mayor's Challenge winning cities.

"There has never been a more important time to make a commitment to conserving
water in the District of Columbia and across the country," noted Mayor Vincent
C. Gray. "I proudly stand with the Wyland Foundation, Toyota and mayors from
across the country to urge residents to conserve this important natural
resource and build a more sustainable future."

The challenge divides cities into five population categories: 5,000 – 30,000
residents, 30,000 – 100,000 residents, 100,000 – 300,000 residents, 300,000 –
600,000 residents, and cities with more than 600,000 residents. One winning
city will be determined in each of the five population categories. The grand
prize of a Toyota Prius c will be awarded to one participant from a winning
city by random drawing. A second prize drawing for a $1,000 Lowe's shopping
spree will be held among all challenge entries, regardless if a city is among
the five winning cities. Participating mayors and elected officials can earn
additional prizes for their residents if their cities win.

In addition to Gray, other mayors who will encourage their residents to
participate in the National Mayor's Challenge for Water Conservation include:

  oMayor Michael B. Coleman, Columbus, OH
  oMayor David Coss, Santa Fe, NM
  oMayor Michael B. Hancock, Denver, CO
  oMayor Mike McGinn, Seattle, WA
  oMayor Kasim Reed, Atlanta, GA
  oMayor Jonathan Rothschild, Tucson, AZ

Presented nationally by the Wyland Foundation and Toyota, with support from
the National League of Cities, CH2M Hill WaterMatch, Rain Bird Corporation,
Lowe's home improvement stores, the EPA, and the U.S. Forest Service, the
challenge also provides residents with local resources to take their
commitments of conservation even further. Regional water and energy resources
to cost-saving tips at home are available at Organizers
are currently leading an eight-state U.S. educational tour, visiting schools
and community events to prime cities for the Earth Month initiative in which
thousands of residents nationwide are expected to participate.

"Building awareness around the importance of reducing waste will show that we
can all do our part to help contribute to the long-term preservation of our
environment," said artist Wyland. "Understanding the responsibility we all
have is the first step in realizing a sustainable future."

Toyota's support of the Wyland Foundation is part of the automobile company's
long-standing commitment to sustainability.

"This year's challenge features a broad outreach to us all to preserve our
natural resources," said Michael Rouse, vice president of diversity,
philanthropy, and community affairs for Toyota Motor Sales, U.S.A., Inc.
"Since protecting the environment is a priority woven into all aspects of our
business at Toyota, we are proud to support an effort that develops
conservation advocates and leaders throughout our communities."

In last year's challenge, residents from 1,000 cities in all 50 states made
online pledges to save a total of 4.7 billion gallons of water over the next
year, with a potential cost savings of $11.6 million. Residents further
pledged to reduce their use of single-use plastic water bottles by 1.1 million
bottles and eliminate 60,000 pounds of hazardous waste from entering

To take the pledge or learn more about the National Mayor's Challenge, visit For tips on how to save water every day and to learn
about water-efficient products for the home, visit

About the Wyland Foundation
Founded in 1993 by environmental artist Wyland (best known for his series of
100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit
organization, is actively engaged in teaching millions of students around the
county about our ocean, rivers, lakes streams, and wetlands. The foundation's
latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the
U.S. Forest Service, NOAA, and numerous non-profits to teach young people
about the future of our water supplies, climate, and global health.

About Toyota
Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships. Toyota directly employs over 30,000 in the U.S. and its
investment here is currently valued at more than $18 billion. Toyota is
committed to being a good corporate citizen and believes in supporting
programs with long-term sustainable results – focusing on education, the
environment and safety. Since 1991, Toyota has contributed more than $700
million dollars to philanthropic programs in the U.S.

Pedro                                 Steve                                          Rebecca Lee
Ribeiro   Creech
Executive Office of the Mayor    Wyland                                         GolinHarris for
                                      Foundation      Toyota
(202)                                 (949) 436-2489                                 (213) 438-8827
481-3095    (mobile)

SOURCE Toyota; Wyland Foundation

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