Thomson Reuters Corporation : Thomson Reuters Launches Industry's First Fully
Integrated Solution for PR Professionals in North America and the UK
All components of the new MyMediaInfo cover traditional and social media
NEW YORK, April 2, 2013 - Thomson Reuters, the world's leading source of
intelligent information for businesses and professionals, today announced the
launch of the industry's first fully integrated public relations (PR) solution
suite. The new MyMediaInfo solution offers a fast and easy-to-use interface
that clients can use to search, filter and create editorial calendars, media
contact profiles, social media influencers, press release publishing, media
monitoring and clipbooks. View this video for an overview of MyMediaInfo. All
components of the new MyMediaInfo were developed by Thomson Reuters
specifically for this PR solution.
"We are very excited about the launch of the new MyMediaInfo, the only
solution that truly integrates PR data, tools and analytics within a single
platform," said Gaugarin Oliver, global head of PR Services at Thomson
Reuters. "We didn't want to provide clients with an inconsistent user
experience as they navigate across the platform by merely providing a single
login to disparate components. A key differentiator for us is that we built
all of the MyMediaInfo components ourselves to ensure the information and
tools our clients are using are consistent across the solution. The feedback
from our early adopters has been extremely positive. Clients realize the
benefits of using one complete solution to gain better insight through fast
cross-referencing and analysis. They also recognize the opportunity to save
money and eliminate the need for multiple service providers."
The new integrated MyMediaInfo platform allows PR professionals to quickly and
*Identify traditional and social media contacts - all updates are date
stamped and each profile includes all of the outlets to which a contact
contributes so clients can easily gauge their sphere of influence. This
includes Twitter, blogs and forums.
*Identify media opportunities with access to the largest database of
*Distribute press releases to custom lists as well as to all major outlets,
eliminating the need for third parties.
*Monitor coverage of campaigns, companies and industries across print,
online, social media and broadcast outlets. Clients can filter the
coverage by contacts already in their media lists, and they can seamlessly
research and add new contacts to their lists.
*Create clipbooks with links to the selected articles and a graphical
analysis of the impact of the coverage.
MyMediaInfo uses a subscription-based pricing model so there are no usage
fees. Clients can issue unlimited press releases, conduct unlimited searches
and create unlimited clipbooks.
The PR Services business of Thomson Reuters employs the largest group of
research professionals in the industry to verify the accuracy of the data
within MyMediaInfo. In addition to the Web-based desktop solution, clients can
also work with the PR Services research team to develop custom media
measurement and sentiment analysis reports.
The Corporate Services business unit of Thomson Reuters provides insight,
analytics and communications solutions to Investor Relations, Public
Relations, Marketing and Internal Communications professionals at thousands of
companies worldwide. Our clients rely on our desktop, mobile, advisory and
multimedia solutions to: monitor markets and peers, prioritize their outreach,
reach and engage target audiences and measure the impact of their programs.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for
businesses and professionals. We combine industry expertise with innovative
technology to deliver critical information to leading decision makers in the
financial and risk, legal, tax and accounting, intellectual property and
science and media markets, powered by the world's most trusted news
organization. With headquarters in New York and major operations in London and
Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and
operates in over 100 countries. Thomson Reuters shares are listed on the
Toronto and New York Stock Exchanges.
For more information, go to http://thomsonreuters.com.
PR, Financial & Risk
Phone: +1 646-223-7803
PR Director, Investors
Press release (PDF)
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: Thomson Reuters Corporation via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.