Kia Motors America Announces March Sales

                   Kia Motors America Announces March Sales

Kia Completes Second-Best First Quarter in Company History; All-New 2014 Forte
Compact Sedan Set to Begin Arriving In Dealerships This Month

PR Newswire

IRVINE, Calif., April 2, 2013

IRVINE, Calif., April 2, 2013 /PRNewswire/ -- Kia Motors America (KMA) today
reported March sales of 49,125 units on the heels of the world debut of three
stylish and technology-laden new vehicles last week at the New York
International Auto Show. March sales contributed to KMA's second-best first
quarter sales in company history. The U.S.-built* Optima midsize sedan led
sales for the 16^th consecutive month with 14,366 units sold, while the
Sorento CUV also built in West Point, Georgia*, and the Soul urban passenger
vehicle also posted strong sales.

Kia is set to deliver seven all-new or significantly redesigned vehicles this
calendar year, including the all-new 2014 Sorento, which arrived in
dealerships in February and the all-new 2014 Forte compact sedan, scheduled to
arrive in dealerships in April. The all-new 2014 Soul and 2014 Forte Koup,
and the updated 2014 Optima - all introduced in New York - are scheduled to
arrive in late-summer/early-fall. With the 2014 Forte sedan going on sale
soon, the next addition to the Kia lineup will be the 2014 Cadenza, the most
powerful and technologically-advanced vehicle Kia has introduced in the U.S.
market to date.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling - under the guidance of chief design officer Peter
Schreyer - with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia - Kia Motors
Manufacturing Georgia - which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA. In 2012, KMA recorded its
best-ever annual sales total and gained U.S. market share for the 18th
consecutive year. Kia is poised to continue its momentum and will continue to
build the brand through design innovation, quality, value, advanced safety
features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website - media information, including photography,
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                        MONTH OF MARCH  YEAR-TO-DATE
Model                   2013    2012    2013    2012
Rio 4,009   4,509   9,818   10,703
Forte                   5,931   8,381   15,342  18,504
Optima                  14,366  15,008  38,813  35,380
Sportage                2,680   3,643   7,436   9,888
Sorento 10,005  10,303  25,955  26,011
Sedona                  54      2,054   555     5,000
Soul                    12,080  13,607  29,013  32,574
Total                   49,125  57,505  126,932 138,060

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

SOURCE Kia Motors America

Contact: Scott McKee, 949.468.4813,; or Amy Corsinita, Zeno
Group for Kia Motors America, 949.468.4818,
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