SapientNitro’s David Thorpe Joins UK Government Digital Service as Deputy Director of Digital Policy

  SapientNitro’s David Thorpe Joins UK Government Digital Service as Deputy
  Director of Digital Policy

Business Wire

BOSTON & LONDON -- April 02, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that David
Thorpe has been named to the United Kingdom’s Cabinet Office as Deputy
Director of Digital Policy in the Government Digital Service (GDS) team.
Thorpe will maintain his affiliation with SapientNitro as Vice President,
Strategy and Analysis, while serving his native government during this
prestigious term.

The one-year secondment is part of the UK government’s Commercial Interchange
Program, designed to facilitate the exchange of skills and knowledge with the
private sector. Thorpe’s work will support the Government Digital Strategy of
transforming its services to become “digital by default” and will contribute
to its Civil Service Reform Plan.

He reports to Mike Bracken, Executive Director of GDS.

“We are delighted to welcome David to the team, as he brings deep expertise in
innovative business strategy and shares our mission to drive ‘digital by
default’ standards across government,” said Bracken. "David was a natural
choice based on his tremendous experience in helping public and private sector
organizations to understand and adapt to complex changes in their business
environments. That’s the kind of strategic expertise and drive we need to
affect meaningful reform of the UK civil service.”

GDS, part of the UK Cabinet Office, is dedicated to creating digital
government services that are so good that citizens prefer to use them. Thorpe
joins a team recently described by Tim O’Reilly, founder of O’Reilly Media, as
“the best team working in digital in government in the world.”

Added Thorpe: “It’s a privilege to work every day with a team that is breaking
new ground in the design of world-class digital services. Governments
everywhere need to be asking, ‘how can we empower and serve citizens better?’
The work at GDS is fundamentally rewriting the social contract between
government and citizens by focusing on the evolving needs of the always-on
user.”

Thorpe joined SapientNitro from the Institute of State Effectiveness, where he
focused on models of governance, security, and market building. His prior
agency experience includes tenures as partner and global lead at Ogilvy &
Mather and Young & Rubicam. Thorpe also has held senior positions at The New
Yorker and  Random House. He serves on the advisory board of the Rockefeller
Foundation’s NYC Cultural Innovation Fund and is a senior fellow at the Aspen
Institute.

“It is thinkers, innovators and leaders like David Thorpe who make
SapientNitro the world-class, game-changing institution that it is,” said
Laura McFarlane, Global Strategy Lead at SapientNitro. “We are proud to count
David among our leaders, and know that his contributions to government service
will be as profound as his work redefining how our own clients and brands
connect to their customers.”

About SapientNitro

SapientNitro^SM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking. SapientNitro’s Idea Engineers represent a
connected powerhouse of creative, brand and technology expertise - one global
team collaborating across disciplines, perspectives and continents to create
game-changing success for our Global 1000 clients. We partner with
industry-leading clients such as Chrysler, Citi, The Coca-Cola Company,
Lufthansa, Target, and Vodafone, in more than 30 cities across The Americas,
Europe and Asia-Pacific. For more information, visit www.sapientnitro.com.

Sapient is a registered service mark of Sapient Corporation

Contact:

Media:
Sapient
David LaBar, +1 646 478 9846
dlabar@sapient.com
or
Gaynor Armit, +44 (0) 20 7953 3579
garmit@sapient.com