Amazon and Apple Veteran Joins SquareTrade as VP of Operations
Susheel Bhasin Joins SquareTrade Leadership Team to Scale Customer
Care Operations and Enhance Customer Experience
SAN FRANCISCO, CA -- (Marketwired) -- 04/02/13 -- SquareTrade(R),
the top-rated protection plan trusted by millions of happy customers,
today announced that Susheel Bhasin has been appointed as Vice
President of Operations. In this role, Bhasin will be responsible for
the customer experience including all call center operations, claims
management, service delivery, repairs, and product development.
Bhasin comes to SquareTrade from Amazon.com where he directed several
key businesses including operations, reverse logistics and
fulfillment centers, which account for billions of dollars in annual
"With Susheel, we are setting a new bar for our signature
'SquareTrade experience.' His knowledge will have a major impact on
our ability to scale our operations while strengthening the
customer-obsessed service that people love," said president and CEO
Steve Abernethy. "Susheel will also play a major role in product
development. As the breadth of the products we cover rapidly expands,
his expertise will guide our increasingly diverse operations."
Prior to Amazon, Bhasin directed global desktop operations at Apple
Inc. where he was responsible for refurbishment of all Mac(R)
products, and the ramp and manufacturing of iMac(R) operations. At
Dell Inc., Bhasin managed the overall consumer experience worldwide,
and then went on to direct all of Dell's contact centers in the
Philippines as country manager. Bhasin holds a diploma in Civil
Engineering from the University of Wales in Great Britain.
SquareTrade is the top-rated protection plan
trusted by millions of happy customers for its fast and exceptional
service. SquareTrade protects mobile devices, laptops and tablets,
and other consumer electronics and appliances from malfunctions,
accidental damage and life's frequent mishaps. Unlike old-fashioned
warranties, SquareTrade is designed for today's consumer and uses
innovative technology to deliver a zero-hassle claims process.
SquareTrade has more than 200,000 fans on Facebook, consistently wins
industry awards and receives thousands of 5-st
ar reviews for its
legendary customer service. Top retailers around the world offer
SquareTrade, achieving a 200% increase in sales on average and
happier customers. SquareTrade's rapid transformation of the warranty
industry attracted one of the largest private capital raises in 2012,
with a $238 million round led by Bain Capital and Bain Capital
Ventures. Headquartered in San Francisco and London, SquareTrade is
privately held. For more information, go to www.squaretrade.com.
SquareTrade is a registered trademark of SquareTrade, Inc. Mac and
iMac are registered trademarks of Apple Inc. All other company, brand
and product names may be trademarks of their respective owners.
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