Amazon and Apple Veteran Joins SquareTrade as VP of Operations Susheel Bhasin Joins SquareTrade Leadership Team to Scale Customer Care Operations and Enhance Customer Experience SAN FRANCISCO, CA -- (Marketwired) -- 04/02/13 -- SquareTrade(R), the top-rated protection plan trusted by millions of happy customers, today announced that Susheel Bhasin has been appointed as Vice President of Operations. In this role, Bhasin will be responsible for the customer experience including all call center operations, claims management, service delivery, repairs, and product development. Bhasin comes to SquareTrade from Amazon.com where he directed several key businesses including operations, reverse logistics and fulfillment centers, which account for billions of dollars in annual shipments. "With Susheel, we are setting a new bar for our signature 'SquareTrade experience.' His knowledge will have a major impact on our ability to scale our operations while strengthening the customer-obsessed service that people love," said president and CEO Steve Abernethy. "Susheel will also play a major role in product development. As the breadth of the products we cover rapidly expands, his expertise will guide our increasingly diverse operations." Prior to Amazon, Bhasin directed global desktop operations at Apple Inc. where he was responsible for refurbishment of all Mac(R) products, and the ramp and manufacturing of iMac(R) operations. At Dell Inc., Bhasin managed the overall consumer experience worldwide, and then went on to direct all of Dell's contact centers in the Philippines as country manager. Bhasin holds a diploma in Civil Engineering from the University of Wales in Great Britain. About SquareTrade SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero-hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-st ar reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com. SquareTrade is a registered trademark of SquareTrade, Inc. Mac and iMac are registered trademarks of Apple Inc. All other company, brand and product names may be trademarks of their respective owners. SquareTrade Contact: Jessica Hoffman 415-541-1000 ext.1063 email@example.com
Amazon and Apple Veteran Joins SquareTrade as VP of Operations
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