CORRECTING and REPLACING Chef Aarón Sánchez and Ortega® Serve Up Flavor and Simplicity with Mexican Meals Made Easy™

  CORRECTING and REPLACING Chef AarónSánchez and Ortega® Serve Up Flavor and
  Simplicity with Mexican Meals Made Easy™ Campaign

CORRECTION...by B&G Foods, Inc.

Business Wire

PARSIPPANY, N.J. -- April 2, 2013

Contact section should read:

Media Relations:
Allison+Partners
Anna Stock-Matthews, 415-277-4926

The corrected release reads:

  CHEF AARÓNSÁNCHEZ AND ORTEGA® SERVE UP FLAVOR AND SIMPLICITY WITH MEXICAN
                          MEALS MADE EASY™ CAMPAIGN

Ortega®, the leader in great tasting, family-friendly Mexican Foods, has
teamed up with Food Network star and culinary expert, Aarón Sánchez, for the
brand’s Mexican Meals Made Easy™ marketing campaign. Throughout the year-long
program, Aarón will share his insider tips and knowledge in an effort to help
busy families easily create Mexican meals with Ortega’s line of delicious
Mexican food products. The fully-integrated program aims to bring simplicity
to Mexican cooking without compromising taste or authenticity.

As a co-star of Food Network’s hit series Chopped and Heat Seakers, and father
of two, Aarón prides himself on creating mouthwatering dishes that are quick,
easy and appealing to even the pickiest eaters. Building upon his appreciation
for simple, authentic flavors, Sánchez has developed a series of original
recipes using Ortega taco shells, seasonings, sauces and more. Zesty Ortega
Fish Tacos is just one of the many unique recipes Aarón has developed to help
families simplify Mexican cooking, enabling them to spend less time in the
kitchen, and more time enjoying delicious Mexican meals together.

“With a generous selection of Ortega products in my pantry, I know I can
satisfy my toughest food critics – my friends and family,” said Sánchez.
“Through my partnership with Ortega, I hope to share the insider tips and
recipes I rely on time and time again to make Mexican meals quick, easy and
delicious for families.”

Aarón’s Ortega Mexican Meals Made Easy™ campaign will include a series of
print ads featuring exclusive recipes developed by the chef himself, and links
to his cooking demonstrations on Ortega.com. Additional campaign elements
include web and digital banner ads, seasonal Facebook promotions and free
standing insert coupon drops to support the festive Cincode Mayo holiday, the
busy back-to-school season and Super Bowl 2014. Throughout the year Ortega
will actively engage its online fan base with coupon and product giveaways,
interactive games and contests on Ortega’s Facebook, Twitter, Pinterest and
YouTube channel.

“Aarón has been using and recommending Ortega products for years, making him a
natural fit as an ambassador for the brand,” commented Juv Marchisio, Senior
Marketing Manager at B&G Foods. “His passion for accessible, authentic Mexican
cooking reinforces Ortega’s core value of delivering high-quality,
mouth-watering dishes that bring families together.”

For more than 100 years, Ortega has been committed to family mealtime by
providing a wide range of authentic, high-quality products to make Mexican
meals at home.Throughout the year, the brand will continue to add to its
portfolio of products, arming consumers with even more varieties of Mexican
classics for quick, easy and flavorful dinners. The full line of Ortega
products, including taco shells, taco kits, taco sauces and seasonings, can be
found at major grocers throughout the United States with suggested retail
prices ranging from $0.99 to $4.49.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable foods across
the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized brands, including
Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat,
Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc,
Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York
Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar
Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells
and distributes two branded household products, Static Guard and Kleen Guard.

Contact:

Media Relations:
Allison+Partners
Anna Stock-Matthews, 415-277-4926
 
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