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HELPHIRE GROUP PLC: Holding(s) in Company

TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                                  
                                                                           
1. Identity of the issuer or the underlying         HELPHIRE GROUP PLC         
issuer of existing shares to which voting rights                                 
  
are attached:                                                                    
                                                                               
2 Reason for the notification (please tick the appropriate box or boxes):       
                                                                           
An acquisition or disposal of voting rights                               x     
                                                                           
An acquisition or disposal of qualifying financial instruments which           
may result in the acquisition of shares already issued to which voting         
rights are attached                                                             
                                                                           
An acquisition or disposal of instruments with similar economic effect         
to qualifying financial instruments                                             
                                                                           
An event changing the breakdown of voting rights                                
                                                                           
Other (please     Change to the number of voting rights in issue          x    
specify):         following the recent Open Offer, Placing and                  
              Refinancing                                                   
                                                                           
3. Full name of person(s) subject to        Aviva plc & its subsidiaries       
the                                                                            
notification obligation:                                                        
                                                                           
4. Full name of shareholder(s)                   Registered Holder:            
(if different from 3.):                                                         


                                         BNY Norwich Union Nominees Limited    
                                                    32,102,702 *               
                                                                               
                                         Chase (GA Group) Nominees Limited     
                                                    194,452,234 *              
                                                                               
                                              * denotes direct interest        


                                                                           
5. Date of the transaction and date                   28.03.13                 
on                                                                             
which the threshold is crossed or                                              
reached:                                                                        
                                                                           
6. Date on which issuer notified:                     02.04.13                  
                                                                           
7. Threshold(s) that is/are crossed     11% to 14% Change at Direct Interest   
or                                                      Level                  
reached:                                                                        
8. Notified details:                                                             


              
                                                                                


          
A: Voting rights attached to shares                                              


              
                                                                                


          
Class/type of Situation previous     Resulting situation after the triggering 
transaction     
shares        to the triggering                                                  


              
              transaction                                                       
              
                                                                                


          
if possible   Number     Number      Number       Number of voting     % of 
voting rights     
using         of         of          of shares    rights                         
          
the ISIN CODE Shares     Voting                                                  


              
                         Rights         Direct      Direct    Indirect  Direct  
    Indirect  
                                                                                


          
GB0004195219  38,824,535 38,824,535  226,554,936  226,554,936   Nil     14.51%   


      Nil     
                                                                                


          
B: Qualifying Financial Instruments                                              


              
                                                                                


          
Resulting situation after the triggering transaction                             


              
                                                                                


          
Type of financial  Expiration Exercise/               Number of voting       % 
of voting      
instrument         date       Conversion Period       rights that may be     
rights            


                                                      acquired if the           
              
                                                      instrument is             
              
                                                      exercised/                
              
                                                      converted.                
              
                                                                                


          
C: Financial Instruments with similar economic effect to Qualifying Financial    
          
Instruments                                                                      


              
                                                                                


          
Resulting situation after the triggering transaction                             


              
                                                                                


           
Type of     Exercise  Expiration  Exercise/   Number of voting rights    % 
of voting       
  financial      price      date     Conversion   instrument refers to         
rights         
  instrument                           period                                    


              
                                                                                
              


                                                                      
Nominal      Delta   
                                                                             
          
Total (A+B+C)                                                                    


              
                                                                                
              
         Number of voting rights                    Percentage of voting rights 
              
                                                                                
              


                           226,554,936                                       
14.51%      
9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                      
                                                                           
The voting rights are managed and controlled by Aviva Investors Global Services
Limited, with the following chain of controlled undertakings:-                  
                                                                           
Aviva Investors Global Services Limited:                                        
                                                                           
  * Aviva plc (Parent Company)                                                  
                                                                           
  * Aviva Group Holdings Limited (wholly owned subsidiary of Aviva plc)         
                                                                           
  * Aviva Investors Holdings Limited (wholly owned subsidiary of Aviva Group    
Holdings Limited)                                                           
                                                                           
  * Aviva Investors Global Services Limited (wholly owned subsidiary of Aviva   
Investors Holdings Limited)                                                 
                                                                           
Proxy Voting:                                                                   
                                                                           
10. Name of the proxy holder:                             See Section 4         
                                                                           
11. Number of voting rights proxy holder will                  N/A             
cease                                                                          
to hold:                                                                        
                                                                           
12. Date on which proxy holder will cease to hold              N/A             
voting rights:                                                                  
                                                                           
13. Additional information:                                                     


                                       Figures are based on a revised total    
                                       number of voting rights of              
                                       1,561,636,364, as per the Company's     
                                       Second Admission And Completion Of      
                                       Refinancing Announcement of 27 March    
                                       2013.                                   


                                                                           
14. Contact name:                      N Tilley                                 
                                                                           
15. Contact telephone number:          01225 321207                             
END 
-0- Apr/02/2013 12:37 GMT