SHIFT Communications Adds to Extensive Tech Client Roster in Boston Office

SHIFT Communications Adds to Extensive Tech Client Roster in Boston Office 
Brings on Axceler, Bigcommerce and IntelliResponse 
BOSTON, MA -- (Marketwired) -- 04/02/13 --  

--  SHIFT Communications announced today the expansion of its technology
    business with the addition of new clients Axceler, Bigcommerce and
--  Axceler, an expert in governance for collaboration in the social
    enterprise, has chosen SHIFT as its agency of record to raise the
    company's profile beyond its current Sharepoint audience and to
    highlight Axceler's growing abilities around enterprise collaboration.
--  Leading e-commerce platform Bigcommerce, which provides everything
    needed to create a successful online store, brought SHIFT on board as
    its agency of record to heighten the company's visibility in the North
    American market and in business press, as well as help to drive leads
    to their site.
--  Additionally, virtual agent technology solutions provider
    IntelliResponse has tapped SHIFT to help build awareness of the
    company in order to drive sales and increase relationships with
    industry influencers.
--  All three companies will be serviced by account teams in SHIFT's
    Boston office.
--  Past and present SHIFT clients in the tech space include Apperian,
    Appirio, Axway, Globoforce, Visible Gains and Vitesse.

 "From enterprise to start-ups, SHIFT has extensive experience
and success in the hi-tech PR industry. We're eager to draw on our
expertise to shift PR programs for Axceler, Bigcommerce and
IntelliResponse to a higher gear." - Todd Defren, SHIFT
"The creativity of the account team, the passion for its business, a
history of non-traditional approaches to media relations, and
superior social chops make SHIFT an excellent fit for us. Our entire
team is looking forward to working with SHIFT toward our goal of
raising our profile among small- and medium-sized businesses." -
Jacey Zuniga, Bigcommerce 

--  Axceler
--  Bigcommerce
--  IntelliResponse

 With a dedication to innovation in
communications and social media, SHIFT Communications is an
award-winning, privately held national public relations firm that
represents s
ome of the best-known enterprise and consumer technology
brands, including Toyota, AOL, H&R Block, and, as well
as numerous groundbreaking startups such as Appirio and Topo
Athletic. SHIFT Communications' 100+ employees are located in the
Boston, San Francisco and New York metros. For more information on
SHIFT's high-tech public relations, consumer public relations and
content marketing programs, visit 
Contact Information
Reshma Fernandes
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