2K and Gearbox Celebrate Smashing Success of Borderlands® 2 by Increasing Level Cap

  2K and Gearbox Celebrate Smashing Success of Borderlands® 2 by Increasing
  Level Cap

Borderlands 2 Ultimate Vault Hunter Upgrade Pack raises level cap to 61 at no
                         cost to Season Pass Holders

             Join the conversation on Twitter using #mayhemawaits

Business Wire

NEW YORK -- April 02, 2013

2K and Gearbox Software today announced that the Borderlands® 2 Ultimate Vault
Hunter Upgrade Pack is now available via digital download across all available
platforms. The new downloadable content pack will increase players’ level cap
from 50 to 61, as well as unlock a third play through of the game via the
Ultimate Vault Hunter Mode, and a new pearlescent-colored weapons tier – the
rarest on Pandora.

With over 55 editorial awards and nearly six-million units sold-in to date, 2K
and Gearbox are celebrating the critical and commercial success of Borderlands
2 and thanking their most passionate fans by including the Ultimate Vault
Hunter Upgrade Pack as part of the Borderlands 2 Season Pass. The pack can
also be purchased individually for $4.99 (400 Microsoft Points).

"Millions of vault hunters have spent countless hours adventuring their way
through theBorderlands 2universe,"said Randy Pitchford, president of
Gearbox Software. “Raising the level cap takes a significant amount of man
hours, but we know fans are eager to continue looting Pandora, and so we’re
rewarding our Season Pass holders by offering theUltimate Vault Hunter
UpgradePackfor free as a part of the celebration.”

There’s never been a better time to buy the Borderlands 2 Season Pass, which
now contains nearly $45.00 of content for $29.99 (2400 Microsoft Points), a
savings of $15 (1200 Microsoft Points). The pass now includes: the increased
level cap; Ultimate Vault Hunter Mode; access to a rare pearlescent-colored
weapons tier; three previously released add-on content campaigns – Captain
Scarlett and Her Pirate’s Booty, Mr. Torgue’s Campaign of Carnage, and Sir
Hammerlock’s Big Game Hunt – as well as a fourth add-on campaign that is
scheduled to be available by June.

“Borderlands 2 continues to captivate audiences well beyond the game’s end,
with some of our fans spending hundreds of hours with the game,” said
Christoph Hartmann, president of 2K. “We’re raising the level cap at no cost
to our dedicated fans as our way of thanking them for helping to make
Borderlands 2 one of 2012’s biggest hits.”

Borderlands 2 is rated M for Mature by the ESRB and is available now on the
Xbox 360® video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system and Windows PC. For the latest Borderlands 2
news and information, please visit  the official  Borderlands 2 web site, and
follow on Twitter  and Facebook.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:
TTWO).

About Borderlands 2

Developed by Gearbox Software, Borderlands 2 has won more than 55 editorial
awards in 2012 and is the critically acclaimed sequel to the breakout original
that invented a new genre, the FPS/RPG hybrid known as “shooter-looter.”
Borderlands 2 features all-new characters and skill trees, diverse new
environments, missions and enemies, as well as weapons and equipment with more
personality than ever before. Players experience an all-new story that takes
place five years after the events of the original game. Four friends can team
up online to journey through the huge, open world of Pandora to take down the
notorious Handsome Jack and his corrupt Hyperion Corporation.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers, including
smartphones and tablets through its three divisions: 2K Games, 2K Sports, and
2K Play that are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most
popular gaming genres, including first-person shooters, action, role-playing,
real-time strategy, sports, casual, and family entertainment. The 2K label has
some of the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched
the 2007 Game of the Year - BioShock®; published the critically acclaimed
Borderlands™; continued the award-winning Sid Meier’s Civilization® series;
delivered the #1 rated and #1 selling basketball franchise with NBA® 2K*; and 
broke new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit www.2K.com.

*According to 2008 - 2013Metacritic.com and TheNPD Group estimates of U.S.
retail video game sales through February 2013.

About Gearbox Software

Gearbox Software is respected industry wide for the award winning,
best-selling original and licensed video games they have developed for major
video game platforms. Founded in 1999 and located near Dallas, TX, Gearbox
Software is well known for the creation, development and management of its
original blockbuster video game franchises including the best-selling new
property of 2009, Borderlands, and its record setting downloadable content,
the critically acclaimed award winning Brothers in Arms series, and the Duke
Nukem franchise. The company has also developed licensed video games for many
of the industry’s top franchises including Halo, Half-Life, Tony Hawk’s Pro
Skater, 007 James Bond, Aliens and others. Gearbox Software’s success has been
enabled and supported through several key mutually beneficial business
relationships with strong publishing partners including Activision, Electronic
Arts, Ubisoft Entertainment, Microsoft Games Studios, Sega, and Take-Two/2K
Games.

Microsoft, Windows, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
registered trademarks or trademarks of the Microsoft group of companies and
are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

This video game is fictional and depicts invented events, persons, locations,
and entities. The inclusion of any brand, weapon, location, vehicle, person or
thing does not imply sponsorship, affiliation, or endorsement of this
game.The makers and publishers of this game do not endorse, condone or
encourage engaging in conduct depicted in this product.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current generation platforms,
the timely release and significant market acceptance of our games, the ability
to maintain acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual Report
on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled
"Risk Factors," and the Company's other periodic filings with the SEC, which
can be accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the date they
are made. The Company undertakes no obligation to update any forward-looking
statement, whether as a result of new information, future events or otherwise.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130402005568/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50601105&lang=en

Contact:

2K
Scott Pytlik, 415-507-7944
pr@2kgames.com
or
Access Communications for 2K
Ian Guss, 917-522-3536
iguss@accesspr.com
or
Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press), 646-536-2983
alan.lewis@take2games.com
 
Press spacebar to pause and continue. Press esc to stop.