Mitsubishi Motors Reports Best-Ever Month for Outlander Sport Sales in March
CYPRESS, Calif., April 2, 2013
CYPRESS, Calif., April 2, 2013 /PRNewswire/ --Mitsubishi Motors North America
(MMNA) today reported sales of the U.S.-built Outlander Sport achieved a
year-over-year sales increase of more than 48 percent in March.
The 2,442 units sold is a record for single-month sales of Outlander Sport and
marks the seventh consecutive month of sales increases for the fuel-efficient
CUV. The previous high was 2,253 units sold in September 2012.
"Outlander Sport sales got a boost from our release of a limited edition model
commemorating 30 years of Mitsubishi sales in the U.S. and 25 years of
production in Normal, Illinois," said MMNA President & CEO Yoichi Yokozawa.
"But more importantly, consumers are recognizing the unique value in Outlander
Sport's combination of fuel-efficiency and features at an attractive price."
Outlander sales were also up, 30 percent for the month compared to the prior
year. Overall, Mitsubishi sales were down 26 percent compared to March 2012
due to discontinued models. However, total sales of Mitsubishi models
currently in production were up 23 percent.
Mitsubishi Motors North America Inc., (MMNA) is responsible for all
manufacturing, sales and marketing operations for Mitsubishi Motors in the
United States. MMNA sells cars and light trucks through a network of
approximately 400 dealers. For more information, contact the Mitsubishi
Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
SOURCE Mitsubishi Motors North America, Inc.
Contact: Dan Irvin, Mitsubishi Motors North America, Inc., +1-309-888-8205, or
Mitsubishi News Bureau, 1-888-560-6672, email@example.com
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