Nike and Team India's R. Ashwin Unveils Innovative Cricket Shoes to Dominate
BENGALURU, April 2, 2013
BENGALURU, April 2, 2013 /PRNewswire/ --
Team India Cricketer was Joined by Former Australian Captain Ricky Ponting to
Launch Nike Lunardominate and Nike Lunaraccelerate
Nike and Team India player R. Ashwin were joined by former Australian captain
Ricky Ponting today to unveil Nike's most innovative cricket shoes to date -
Nike Lunardominate (Batting) and Nike Lunaraccelerate (Bowling) - offering a
new level of innovation that provides unrivaled comfort, support and stability
while facing or delivering the ball.
The Nike Lunardominate and Nike Lunaraccelerate shoes come in a striking
white, blue and orange color way and feature Nike's renowned Lunarlon
technology, providing enhanced cushioning that delivers dynamic support with a
soft, yet responsive ride.
In keeping with Nike's design approach, this latest evolution of cricket shoes
started with close athlete collaboration at the grassroots and elite level of
the game. As a result, Nike's design team was able to address specific demands
and deliver the unique requirements of today's batsmen and bowlers.
Key insights revealed a need for lightweight supportive footwear that is
breathable to withstand long periods on the field, at the crease or delivering
lengthy spells of bowling. Stability was another critical benefit,
particularly to the fast bowling community and to the batsmen looking to
dominate the opponents attack.
"As a batsman, I'm looking for the right balance of support, stability and
comfort from my shoes that enables me to focus 100% on my innings," said Virat
Kohli, Team India batsman. "Nike Lunardominate combines the latest technical
benefits and design which gives my game an edge. The margins for success at
first class and test level cricket can be very small and so a comfortable well
balanced shoe definitely helps."
Influenced by the insights of some of India's biggest cricket stars including
Virat Kohli and R. Ashwin, along with international players including Daniel
Vettori, Nike's design team created the latest cricket footwear as a fully
integrated solution focused around stability, flexibility and breathability
for today's cricketers.
Some of Nike's most successful footwear technologies including Nike's renowned
Lunarlon are incorporated into both shoes to enhance performance. To meet the
demands of a faster and more technical game today, adaptive fit holds the mid
foot in place for added stability and restricts unnecessary movement.
"At Nike, everything we do starts with the athlete and our approach to the
Nike Lunardominate and Nike Lunaraccelerate was no different - working closely
with Virat Kohli and grassroots cricketers was invaluable to the design
process," said Cory McCullagh, senior footwear designer, Nike, Inc. "The
result provides batters and bowlers with our lightest and most innovative
cricket shoes to date that will meet the demands of the elite and everyday
Mesh ventilation on the upper of both shoes helps increase breathability,
enabling athletes to remain comfortable during long periods of play.The
forefoot flex grooves on the outsole of the shoe provide enhanced flexibility
of movement, while the strategically spaced spikes provide better grip and
stability for players while bowling, batting or fielding.
Nike Lunardominate (weighing 453 grams for a men's size US 9.5) and Nike
Lunaraccelerate (weighing 464 grams for a men's size US 9.5) will also be
available in an alternative black and volt color way. Each shoe will be
available at Nike branded retail and sports retailers from April 1, 2013.
About Nike, Inc.
Nike, Inc. based near Beaverton, Oregon, is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety of sports and fitness activities. Wholly
owned Nike subsidiaries include Converse Inc., which designs, markets and
distributes athletic lifestyle footwear, apparel and accessories, and Hurley
International LLC, which designs, markets and distributes surf and youth
lifestyle footwear, apparel and accessories. For more information, Nike's
earnings releases and other financial information are available on the
Internet at http://investors.nikeinc.com and individuals can follow @Nike.
Primary Media Contact: Keerthana Ramakrishnan, Keerthana.firstname.lastname@example.org
Secondary Media Contact: Ashwin Kumar, Ashwin.email@example.com , 91-80-41343110
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