Walmart Tops MSLGROUP's Global Fortune 100 'PurPle' Index

          Walmart Tops MSLGROUP's Global Fortune 100 'PurPle' Index

Ranking measures social engagement around purpose by companies

PR Newswire

PARIS, April 2, 2013

PARIS, April 2, 2013 /PRNewswire/ --Just weeks after corporate purpose
featured heavily at the World Economic Forum meeting for the first time, a new
ranking of the global Fortune 100 measuring the level of social engagement
around a company's purpose-inspired communications places Walmart in the top
spot. Citigroup, GE, Procter & Gamble and Toshiba also make the list of
top-five performers.

Produced by MSLGROUP, a leading global strategic communications network, the
PurPle Index uses social data, qualitative research waves, and a proprietary
algorithm. The PurPle Index evaluated and scored Fortune's top-ranked 100
companies worldwide on a number of aspects including successful storytelling
of the company's purpose, the strength of the company's call-to-action and the
level of engagement with the company in social media.

Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Walmart has
understood that communicating your purpose and how it inspires your business
strategy is important – but in today's world, companies that want to drive
positive change in business and society must go way beyond communicating to
actively engaging with their stakeholders."

Beucler highlighted Walmart's deep understanding of collaborative social
innovation. Through the company's Live Better program, Walmart involved all
its stakeholders in an effort to lower energy use and reduce waste. At the
same time, its 'Do One Thing' initiative inspired customers and partners to
infuse major causes with their own personal energy.

In addition to analyzing how well companies were engaging with stakeholders to
inspire purpose, the PurPle Index benchmarks engagement in four specific
areas: Health, Environment, Education and Human Potential. These categories
represent the issues on which companies are focusing today to drive change in
society and their business. The research found:

  oGE is not only a top five performer overall, it also leads the rankings in
    the core areas of both Environment and Health
  oP&G and Toshiba are strong overall performers; P&G leads in in Education
    and Health, and Toshiba in Environment and Human Potential
  oWells-Fargo, though not a top 5 performer overall, leads the ranking for
    Education-inspired purpose initiatives
  oTech-related companies dominate the area of Human Potential

The PurPle Index is a product of MSLGROUP's new global offering, PurPle
(Purpose + People). Grounded in the new triple bottom line - purpose,
performance and participation – PurPle puts people at the center of its
proprietary strategic communications process, helps unlock purpose for
companies, to maximize participation and performance.

Scott Beaudoin, global director for PurPle, commented, "Leading companies are
using visual storytelling and direct engagement strategies via social media to
amplify messaging around their purpose. By contrast, the lowest performers in
the PurPle Index are focused on one-way communications, with platforms used
only to disseminate information."

As the heart of PurPle lies in the intersection of purpose, people and
performance, the team also wanted to see if a correlation existed between
engagement levels around purpose and a company's bottom line. Indeed, when
compared to Fortune's list of Most Profitable Companies, 10 of the companies
ranked highest for social engagement on the PurPle Index are also on Fortune's
list: BP, Chevron, Citigroup, Ford, GE, Nestle, P&G, Samsung, Walmart, Wells

To view the PurPle Index Executive Summary, visit

The PurPle index uses a combination of automatically updated social data
pulled in from Facebook, Twitter, YouTube, Kred, Klout, Peerindex and SEOMoz;
qualitative research waves, and MSLGROUP's proprietary normalization algorithm
to create a single score between 1 and 100. The data was collected from July
to December 2012. MSLGROUP is a large global organization that represents
hundreds of clients around the globe, including numerous companies that earned
positions on this index.

About PurPle
PurPle is MSLGROUP's global offering that connects its cause, responsibility
and sustainability resources, experts and specialized services together.
Focusing on Purpose + People (the 'PurPle'), the offering guides organizations
and companies to build and communicate purpose-led business strategies that
put people at the center. Using the latest social and digital tools for
Collaborative Social Innovation, the approach helps organizations partner with
communities, governments, NGOs, customers and employees to co-create solutions
to the world's toughest problems. The specialty is led by Pascal Beucler,
Chief Strategy Officer of MSLGROUP and Scott Beaudoin, global director,

MSLGROUP is Publicis Groupe's strategic communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to
financial communications, from public affairs to reputation management and
from crisis communications to event management. With more than 3,700 people,
its offices span 22 countries. Adding affiliates and partners into the
equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today
the largest PR network in EMEA, Greater China and India, the group offers
strategic planning and counsel, insight-guided thinking and big, compelling
ideas – followed by thorough execution. Learn more about us at: + + Twitter + YouTube.

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital and traditional advertising, public affairs and
events, media buying and specialized communication. Its major networks are Leo
Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis
Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and
digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and
ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000
professionals.| Twitter:@PublicisGroupe | Facebook:


Contact: Trudi Harris,, +33 (0)6 13 73 83 03; or
Mike Echter,, 917-804-0635
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