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Starwood Hotels’ Sizzling Aloft Brand Launches in Tucson, Arizona

  Starwood Hotels’ Sizzling Aloft Brand Launches in Tucson, Arizona

In Response to Rising Demand, Starwood Picks up the Pace of Aloft Conversions
                 with the Opening of Aloft Tucson University

Business Wire

STAMFORD, Conn. -- April 02, 2013

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its
‘Style-at-a-Steal’ Aloft brand celebrates the debut of Aloft Tucson
University. The opening also marks the completion of yet another Aloft
conversion project, helping to accelerate the brand’s phenomenal global
growth. Owned by Starwood Hotels, the former Four Points by Sheraton property
underwent a significant renovation to reposition it as an Aloft hotel.
Catering to next generation travelers, Aloft Tucson University offers 154
spacious, loft-like rooms, leading-edge technology and a buzzing, social
atmosphere.

“We are thrilled to debut the Aloft brand in Tucson, a vibrant city for both
students and young professionals who appreciate the Aloft brand’s style
aesthetic and buzzing social scene,” said Brian McGuinness, Senior Vice
President, Specialty Select Brands for Starwood. “Conversion projects like
this one are becoming an increasingly important growth channel for the Aloft
brand, allowing us to enter even more markets, more quickly as we move closer
to the 75^th hotel milestone.”

Adjacent to the University of Arizona campus, Aloft Tucson University is just
three miles from downtown Tucson and 20 minutes from Tucson International
Airport (TUS). Guests will enjoy easy access to a choice of shops and
restaurants, numerous corporate offices and entertainment venues such as
Centennial Hall and TCC Music Hall. Hotel amenities include an outdoor pool, w
xyz ^sm  bar, 24-hour fitness center and 1,723 square feet of flexible meeting
space, ideal for both business meetings and social gatherings.

Aloft Tucson University is one of several successful Aloft conversion projects
including Aloft San Francisco Airport, Aloft Nashville West End and the
award-winning Aloft Dallas Downtown – an adaptive re-use project that
transformed a historic railroad depot into an Aloft hotel.

"This is the second Aloft conversion, following the recent opening of Aloft
SFO, that Starwood has undertaken on at one of our owned properties,” said
Simon Turner, Starwood’s President of Global Development. “We are great
believers in the conversion opportunity for the Aloft brand and we have had
very positive feedback from developers who have seen what we have
accomplished. These two conversion projects have proven that a fully on-brand
Aloft can be created from an existing hotel property at a cost that provides
attractive returns to owners."

Pioneering initiatives in music, design, and technology have positioned Aloft
as a must-have living-social brand for the next generation of travelers. Aloft
has reported consistently high guest satisfaction scores since launch,
reflecting the success of its modern and vibrant design at an affordable price
point. Aloft's social guest experience, with the buzzing re:mix lounge and w
xyz bar, has also earned select hotels within the portfolio designations in
TripAdvisor's 2012 "Top 25 Trendiest Hotels in the US" rankings.

For more information or reservations, visit www.alofttucsonuniversity.com, or
call 520-908-6800.

About Aloft Hotels

With more than 60 hotels in 10 countries, Aloft has changed the hotel
landscape by offering ‘style at a steal’ everywhere from Baltimore to Beijing
to Bogota to Brussels – and everywhere in between. For more information,
please visitwww.alofthotels.com.

Aloft, like all brands within Starwood's portfolio, is proud to offer the
Starwood Preferred Guest^(R)program, which offers a breakthrough policy of no
blackout dates on Free Night Awards. To learn more, please visitwww.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit
www.starwoodhotels.com.

Contact:

Media:
Starwood Hotels & Resorts
Stacy Trevino, 203-964-4661
Stacy.Trevino@starwoodhotels.com
or
McFadden/Gavender Advertising
Diego Romero, 520-882-6262
Client Relations
diego@mcfaddengavender.com
 
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