The New Yorker Launches a New Online Hub for Science and Technology

     The New Yorker Launches a New Online Hub for Science and Technology

PR Newswire

NEW YORK, April 2, 2013

NEW YORK, April 2, 2013 /PRNewswire/ -- The New Yorker's new online hub for
science and technology coverage and commentary launches today on hub will feature science and tech content from the
magazine, as well as original Web content from Michael Specter, Ken Auletta,
John Seabrook, Gareth Cook, Tim Wu, Elizabeth Kolbert, and many others, on a
new blog called Elements. Special features on the site include a photo of the
day, which will highlight the most fascinating photography in tech and
science; the weekly "Object of Interest," which will tell the story behind an
important object in the technology or science space, and links to classicNew
Yorkerstories about science and technology. Siemens is the exclusive launch
sponsor of the hub and the Elements blog.

Today's posts include Ken Auletta on the next revolution in phones; Michael
Specter on whether we should be able to patent genes; Maria Bustillos on
Bitcoin and the world economy; Elizabeth Kolbert on what to expect this
drought season; and, in our first "Object of Interest" feature,  Matt Buchanan
on the first "smart-watch."

Visit the science and technology hub here:

Visit the Elements blog here:

Newyorker.comcombines the sensibility, voice, and look ofThe New Yorkerwith
the up-to-the-minute speed of the Internet. With original audio, video,
photography, cartoons, and at least a dozen new articles each day, delves deeply into stories and offers timely coverage and
analysis of breaking news and cultural events. Traffic to is at
an all-time high: the site saw 9.6 million unique visitors in January, 2013,
up 111% from the prior year, and thirty-three million page views in January,
2013, up 74% from the prior year.New channels and features
added in 2012 includethe Political Scene hub, the Health Care hub, theHumor
Channel, thePage-Turner blog, a revampedPhoto Booth blog, theDaily Cartoon
feature, and the new blog from our archives,Double Take.

About Siemens
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in
electronics and electrical engineering, operating in the industry, energy,
health-care, infrastructure, and cities sectors. For more than a hundred and
sixty years, Siemens has built a reputation for leading-edge innovation and
the quality of its products, services, and solutions. Siemens in the U.S.
reported revenue of around $22 billion and employs approximately sixty
thousand people throughout all fifty states and Puerto Rico. For more
information on Siemens in the United States, visit


Contact: Alexa Cassanos, The New Yorker, (212) 286-6591, or Cappi Williamson,
The New Yorker, (212) 286-7936, or Ashley Bahnken, The New Yorker, (212)
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