Experian Marketing Services releases highly anticipated fifth annual Digital
Industry benchmark report features in-depth expertise and actionable data for
reaching customers in today's complex digital landscape
NEW YORK, April 2, 2013
NEW YORK, April 2, 2013 /PRNewswire/ --Experian Marketing Services, a leading
provider of data, analytics and marketing technologies, today announced the
release of the 2013 Digital Marketer Report. Now in its fifth year, this
comprehensive industry report remains the go-to resource for key benchmarks,
insights and actionable data that marketers rely on to better understand
trends that help them put customers at the center of their cross-channel
The latest research and insights from the report indicate that mobile is a
significant channel to reach early-adopter millennials since this key segment
spends 14 percent more time engaged with their mobile devices in an average
week than their generational peers. It's also important to note that among
young adults ages 18 to 34, mobile phones now tie with television when it
comes to reach, with each platform attaining fully 94 percent of adults in
this age group in a given week. Determining who is receiving which message —
and via which channel — is key in making every marketing dollar work and in
generating the greatest return.
Other key findings from the 2013 Digital Marketer Report include:
oOne in five young adults visits Websites from four different devices in a
week, as do nearly one-quarter of adults ages 35 to 49.
oGiven the multichannel behavior above, it's no surprise that 74 percent of
marketers have either coordinated (44 percent) or are in the process of
coordinating (30 percent) the experience between online and offline
oDuring a typical month, smart phone owners ages 18 to 24 send and receive
almost 4,000 messages,. With every age bracket moving up, the number of
mobile texts drops by roughly 40 percent.
oMore than nine in 10 U.S. adults (93 percent) own a mobile phone today, as
do approximately three-quarters of teens (73 percent). However, rates have
remained relatively stable in the past two years, suggesting that
ownership has reached a saturation point.
"Today's marketers face the increasing challenge of a winding 'path to
purchase,' requiring strategic engagements with customers across multiple
channels and ensuring content is portable across many devices. Additionally,
access to evolving consumer insights and actionable data is critical to
campaign success," said Matt Seeley, president, Experian Marketing Services.
"The 2013 Digital Marketer Report helps marketers understand and adapt to
these ongoing changes in the marketplace, providing a comprehensive resource
to help them make the most of every customer touch-point and marketing
Experian Marketing Services' 2013 Digital Marketer Report is available via
download. For those who would like to hear Experian Marketing Services' data
experts discuss the report in greater detail, a series of complimentary
Webinars will be hosted and moderated by Ashley Johnston, senior vice
president of marketing at Experian Marketing Services:
oLife is the channel, April 2, 1 p.m. Eastern time
Did you know that baby boomers account for more than 75 percent of
America's net worth? Bill Tancer, general manager of global research, will
reveal insights and trends that are important to digital marketers,
covering everything from the consumer landscape to key channels, including
email, social, mobile, search and more.
oCross-channel campaign management, April 11, 1 p.m. Eastern time
Marcus Tewksbury, vice president of client partnerships, will provide an
overview of why we believe 2013 is the year of cross-channel marketing
integration. Marketers will learn how to enhance future cross-channel
campaigns to better connect with their customers and break down barriers.
oConsumer insights, May 9, 1 p.m. Eastern time
Hosted by Heather Dougherty, director of research, this Webinar will
explore in greater detail the consumer behaviors that will help marketers
better identify their target audience and fully understand customers'
needs, wants and preferences.
Make sure to register for our webinar series here. Real-time and daily content
can be found on the company's Marketing Forward^SM blog, which serves as the
destination for a wide array of direct-marketing insight, consumer trends and
marketing strategies from Experian Marketing Services.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insight, targeting and cross-channel marketing. We help organizations from
around the world intelligently interact with today's dynamic, empowered and
hyperconnected customers. By coordinating seamless interactions across all
marketing channels, marketers are able to plan and execute superior brand
experiences that deepen customer loyalty, strengthen brand advocacy and
For more information, please visit http://www.experian.com/marketingservices.
Experian^® is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.
Experian Marketing Services
1 212 380 2939
SOURCE Experian Marketing Services
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