Subaru Reports March 2013 Sales As Best Sales Month In Company History
- March sales of 36,701 represent best-ever sales month for Subaru of America
CHERRY HILL, N.J., April 2, 2013
CHERRY HILL, N.J., April 2, 2013 /PRNewswire/ --Subaru of America, Inc. today
reported 36,701 vehicle sales for March 2013, which represents the best-ever
sales month for the company and a 13 percent increase over March 2012.
Year-to-date sales for Subaru total 92,527 – a 15 percent increase over the
same period in 2012 and represent the best first quarter in company history.
These results build on strong sales from 2012 where Subaru achieved five
consecutive years of sales increases and exceeded 300,000 annual sales in 2012
– a first in company history. During the 2013 New York International Auto
Show, Subaru achieved another company first when it introduced the XV
Crosstrek Hybrid, the brand's first-ever hybrid vehicle.
BRZ sales were notably strong as were sales of the all-new 2014 Forester.
The XV Crosstrek Hybrid is based on the popular XV Crosstrek crossover that
achieved 4688 sales in March 2013 and 10,710 year-to-date sales. The 2014 XV
Crosstrek Hybrid is the most fuel-efficient all wheel drive crossover in
America. It will go on sale in the fall.
"We are pleased to see our sales growth continue and surpass the records we
set last year," said Thomas J. Doll, president and chief operating officer,
Subaru of America, Inc. "Subaru offers customers uncompromising driving
performance and green capabilities. It is a winning combination that will
continue to drive sales."
Carline Mar-13 Mar-12 % Chg Mar-13 Mar-12 % Chg
MTD MTD MTD YTD YTD YTD
Forester 9050 6192 46.2% 21144 16874 25.3%
Impreza 5327 8545 -37.7% 14432 21100 -31.6%
Impreza WRX 1727 1197 44.3% 4519 2829 59.7%
Legacy 4400 5384 -18.3% 11329 12117 -6.5%
Outback 10453 10886 -34% 28101 27060 3.9%
Tribeca 151 183 -17.5% 504 588 -14.3%
BRZ 905 0 n/a 1788 0 n/a
XV Crosstrek 4688 0 n/a 10710 0 n/a
TOTAL 36701 32387 13.3% 92527 80568 14.8%
"Subaru achieved record first-quarter sales with a strong product lineup,"
said Bill Cyphers, senior vice president of sales, Subaru of America,
Inc."Bringing a hybrid vehicle to market will give our retailers an
additional offering for shoppers."
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J.,
the company markets and distributes Subaru vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit media.subaru.com.
Subaru of America, Inc.
Subaru of America, Inc.
SOURCE Subaru of America, Inc.
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