Subaru Reports March 2013 Sales As Best Sales Month In Company History

    Subaru Reports March 2013 Sales As Best Sales Month In Company History

- March sales of 36,701 represent best-ever sales month for Subaru of America

PR Newswire

CHERRY HILL, N.J., April 2, 2013

CHERRY HILL, N.J., April 2, 2013 /PRNewswire/ --Subaru of America, Inc. today
reported 36,701 vehicle sales for March 2013, which represents the best-ever
sales month for the company and a 13 percent increase over March 2012.
Year-to-date sales for Subaru total 92,527 – a 15 percent increase over the
same period in 2012 and represent the best first quarter in company history.

These results build on strong sales from 2012 where Subaru achieved five
consecutive years of sales increases and exceeded 300,000 annual sales in 2012
– a first in company history. During the 2013 New York International Auto
Show, Subaru achieved another company first when it introduced the XV
Crosstrek Hybrid, the brand's first-ever hybrid vehicle.

BRZ sales were notably strong as were sales of the all-new 2014 Forester.

The XV Crosstrek Hybrid is based on the popular XV Crosstrek crossover that
achieved 4688 sales in March 2013 and 10,710 year-to-date sales. The 2014 XV
Crosstrek Hybrid is the most fuel-efficient all wheel drive crossover in
America. It will go on sale in the fall.

"We are pleased to see our sales growth continue and surpass the records we
set last year," said Thomas J. Doll, president and chief operating officer,
Subaru of America, Inc. "Subaru offers customers uncompromising driving
performance and green capabilities. It is a winning combination that will
continue to drive sales."

Carline      Mar-13 Mar-12 % Chg  Mar-13 Mar-12 % Chg
             MTD    MTD    MTD    YTD    YTD    YTD
Forester     9050   6192   46.2%  21144  16874  25.3%
Impreza      5327   8545   -37.7% 14432  21100  -31.6%
Impreza WRX  1727   1197   44.3%  4519   2829   59.7%
Legacy       4400   5384   -18.3% 11329  12117  -6.5%
Outback      10453  10886  -34%   28101  27060  3.9%
Tribeca      151    183    -17.5% 504    588    -14.3%
BRZ          905    0      n/a    1788   0      n/a
XV Crosstrek 4688   0      n/a    10710  0      n/a
TOTAL        36701  32387  13.3%  92527  80568  14.8%



"Subaru achieved record first-quarter sales with a strong product lineup,"
said Bill Cyphers, senior vice president of sales, Subaru of America,
Inc."Bringing a hybrid vehicle to market will give our retailers an
additional offering for shoppers."

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J.,
the company markets and distributes Subaru vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit media.subaru.com.

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com

SOURCE Subaru of America, Inc.

Website: http://www.subaru.com
 
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