StarHub Selects Exent's GameTanium™ Service for its 'Game On' Smartphone Game Subscription Service

StarHub Selects Exent's GameTanium™ Service for its 'Game On' Smartphone Game
                             Subscription Service

StarHub Mobile Customers Gain Access to Hundreds of Top Android Mobile Games

PR Newswire

NEW YORK, April 2, 2013

NEW YORK, April 2, 2013 /PRNewswire/ --StarHub, Singapore's leading
info-communications company, has collaborated with Exent, the world's largest
mobile and PC games-on-demand service provider, to launch its new 'Game On'
mobile game subscription service on April 6. With a more than 150%
penetration rate for smartphones on the island nation, Singapore is the ideal
market to showcase the best games that the Android market can offer. With
Game On, StarHub Mobile post-paid subscribers have unfettered on-demand access
to hundreds of the world's greatest mobile games for their next-generation
mobile devices.

With subscription services like 'Game On', users can try literally hundreds of
games – like World of Goo, Anomaly Warzone Earth and Chicken Invaders 3 -
that have been carefully reviewed and curated by Exent's content team. Rather
than just buying one or two games, customers have unlimited access to the
entire game catalog for a low monthly subscription of S$5.35 (about US$4.30).
StarHub is the first mobile operator in Singapore to bring the value of a
game subscription service to its customers.

"Mobile gaming is one of the major drivers of smartphone growth in Singapore,
so we are delighted to offer a dedicated mobile game subscription plan to
fulfill the varied demands of our large customer base," said Mr Stephen Lee,
Assistant Vice President of I^3, StarHub. "We are also proud to be the first
carrier in Singapore to embrace mobile gaming to this extent, and we plan to
expand our collaboration with Exent to enhance our 'Game On' service."

Exent's GameTanium is the service behind the Games on Demand offerings of
leading service providers around the world. Exent's global success is
directly attributed to the company's fully-managed service, which combines the
world's best and most dynamic games catalogs, a cutting-edge technology
platform, programming and back-end expertise, and ongoing service management
to deliver a turnkey service for mobile carriers. GameTanium leverages
carriers' existing marketing channels and integrated billing to seamlessly and
quickly deploy a fun and engaging entertainment service that encourages
greater customer conversion and retention and higher average revenue per user
(ARPU). The service is localized for different markets.

"We are pleased to have an opportunity to partner with a carrier as creative
and innovative as StarHub to bring subscription-based gaming to Singapore,"
said Avi Marinstrauss, VP Sales of Exent. "GameTanium offers carriers a true
value-added service that their customers will seek and use. Carriers are
finding that GameTanium enables them to engage their subscribers and develop
stronger and longer-lasting relationships as a result."

'Game On' launches for StarHub Mobile post-paid customers on 6 April 2013 at
S$5.35 per month.

About StarHub
StarHub is Singapore's fully-integrated info-communications company, offering
a full range of information, communications and entertainment services for
both consumer and corporate markets. StarHub operates a HSPA+ mobile network
that delivers up to 42Mbps for downlink to complement its nationwide GSM
network, and an LTE network that provides connection speeds of up to 75Mbps in
key business areas. It also manages an island-wide HFC network that delivers
multi-channel pay TV services (including HDTV, Internet TV and on-demand
services) as well as ultra-high speed residential broadband services. StarHub
operates an extensive fixed business network that provides a wide range of
data, voice and wholesale services. Over Singapore's fibre-based Next
Generation Nationwide Broadband Network, StarHub offers a broad range of home
and business broadband plans along with a host of advanced media-rich
value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative
info-communications providers, and the pioneer in 'hubbing' - the ability to
deliver unique integrated and converged services to all its customers.
StarHub, listed on the main board of the Singapore Exchange since October
2004, is a component stock of the Straits Times Index and the MSCI Singapore
Free Index. For more information, please visit

About Exent
Exent is the world's leading mobile and PC game service provider, enabling
operators and OEM partners to deliver thousands of premium games to users
through all-you-can-play subscription and free ad-supported offerings.
Exent's ability to increase consumer engagement and raise ARPU has led large
operators and OEMs such as Verizon, Telstra, Starhub, T-Mobile, Telmex,
CenturyLink, Lenovo, ASUS and others to select Exent as the provider of choice
for their game services.

Media Contact:
Gerald Kimber White


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