Cinedigm Launches Multi-Platform “DOCURAMA” Brand with Theatrical Screening Series and Proprietary OTT Network

  Cinedigm Launches Multi-Platform “DOCURAMA” Brand with Theatrical Screening
  Series and Proprietary OTT Network

7-Week, 7-Feature Film Theatrical Event Launches Nationwide on April 22; Short
                  Film Series Presented by GE FOCUS FORWARD

Business Wire

LOS ANGELES & NEW YORK -- April 1, 2013

Cinedigm (NASDAQ: CIDM) announced today it is elevating its Docurama Films
independent label into a multi-platform “DOCURAMA” brand with a series of
national theatrical screening events and a proprietary over-the-top (OTT)
network. For almost 15 years, Docurama Films has presented audiences with the
most acclaimed documentaries of our era, including Oscar-nominated films The
Invisible War and Hell and Back Again, audience favorites Detropia, Rivers and
Tides and Beauty is Embarrassing and classics of the genre, Dont Look Back and
Primary.

Taking full advantage of the digital revolution that has enabled new
distribution options for independent films and documentaries, the
multiple-platform DOCURAMA brand launches on April 22 with a 7-week, 7-film
series of screenings in theaters across the country. At the same time, the
company will launch a free-to-consumer, ad-supported OTT streaming service,
further broadening the scope of the brand to an audience of millions.
Cinedigm’s 360-degree release infrastructure allows the company to seamlessly
distribute theatrical titles to all digital and physical retailers, creating a
larger audience and a maximum number of revenue streams.

“Cinedigm is reinventing distribution for the digital age by taking full
advantage of the technology now at our fingertips,” said Chris McGurk,
Cinedigm's Chairman of the Board and CEO. “These outstanding films deserve a
theatrical release, the boost from which provides ongoing community engagement
and discussion. We fervently believe that most consumers desire to see what
they want, when they want, on the device of their choosing. This program
satisfies everyone – all due to the exploding technological advances in
digital cinema both for theaters and platforms like iTunes, Hulu, Netflix and
others serving a plethora of new viewing devices, from tablets to gaming
consoles to smartphones.”

Cinedigm manages a total of nearly 1200 documentary films through its
partnerships with producers and aggregation partners. The company will
leverage this library in new ways this year, utilizing an alternative
distribution model merging traditional theatrical releases with new digital
platforms and aggressive windowing strategies to bring films to the widest
possible audience.

“We know from years of experience that the best stories are ones you can’t
make up. Documentary filmmakers are a passionate breed with equally dedicated
fans,” says Steve Savage, Co-President, Cinedigm Entertainment Group. “We are
providing a most-crucial theatrical release for these great films where it
might otherwise be cost prohibitive, while activating new and larger
audiences.”

Cinedigm has led the digital theatrical conversion, transitioning nearly
11,700 theater screens from film to digital. Digital theaters are fully
networked, turnkey systems that are simple and cost-efficient to operate.

THEATRICAL EVENTS:

Resembling a film festival format, Cinedigm will present seven feature-length
documentaries at theaters in up to fifteen U.S. markets, with each film being
screened multiple times per week. Markets currently booked for the series
include: Los Angeles, CA (Laemmle Claremont, Monica, NoHo); Pasadena, CA
(Laemmle Playhouse); Encino, CA (Laemmle Town Center); San Diego, CA (Media
Arts Center); Austin, TX (Alamo Drafthouse Village, Slaughter Lane); San
Antonio, TX (Alamo Drafthouse Park North); Phoenix, AZ (Harkins
Shea-Scottsdale); Cleveland, OH (Cedar Lee, Capital); Pittsburgh, PA
(Southside Works); New Haven, CT (Criterion Cinemas @ Movieland); Hartford, CT
(Cinema City at the Palace); Ithaca, NY (Cinemapolis); Winchester, VA (Alamo
Drafthouse); Richmond, VA (Criterion Cinemas @ Movieland). All seven films
will also be available for by-demand theatrical screenings across the country
through a partnership with Tugg (http://www.tugg.com/).

The slate of seven films (see appendix below) includes newly acquired titles
fresh off the festival circuit. The hand-picked selection spans the breadth of
subject matter currently occupying documentary filmmakers: politics, the
environment, social issues, personal profiles and pop culture. Each feature
film screening will be preceded by a 3-minute short film from GE FOCUS FORWARD
– Short Films, Big Ideas, a curatorial program inspired by GE’s vision of
innovative people being the catalyst for world change. Launched at select film
festivals around the globe and as a primarily digital initiative in 2012,
these short films will be screening for the first time theatrically as part of
the DOCURAMA series. Watch the series trailer here: http://bit.ly/YWwUOb.

OTT APPLICATION:

Films in theaters will be made available on the DOCURAMA OTT application – and
later on basic digital – once theatrical windows have closed. The OTT app will
launch with approximately 150 library titles and be updated with 10-15 titles
each week, including premieres of titles from the theatrical series. In
addition to the featured content, digital channels will include bonus content,
filmmaker interviews, behind-the-scenes footage and other short-form material.

ANCILLARY RELEASE:

All seven titles are slated for DVD; some will be available on Cable VOD and
standard digital.

FILMS:

G-DOG (April 22 – April 28)
Written and directed by Academy Award-winning filmmaker Freida Mock (Maya Lin:
A Strong Vision), G-DOG is the remarkable story of Father Greg Boyle, a white
Jesuit priest in East Los Angeles, and the tough street kids there who love
him. (Releasing April 23 on Cable VOD; April 30 on DVD; May 28 on SVOD)

¡VIVAN LAS ANTIPODAS! (April 29 – May 5)
Russian director Victor Kossakovsky’s kaleidoscopic documentary juxtaposes
tranquil landscapes of Argentina with the clamor of Shanghai – two of eight
“antipodes” explored in this beautifully rendered world-spanning film.
(Releasing June 11 on DVD; July 9 on SVOD)

THE WORLD BEFORE HER (May 6 – May 12)
Moving between the transformative action of a boot camp in Bombay for beauty
pageant contestants and Durgha Vahini, a right-wing military camp for young
women, director Nisha Pahuja places the faces and voices of young Indian women
at the center of her provocative film. (Releasing August 6 on DVD)

THE FRUIT HUNTERS (May 13 – May 19)
Acclaimed actor and community activist Bill Pullman (Independence Day, 1600
Penn) stars in director Yung Chang’s exploration of nature’s sweetest bounty.
(Releasing July 16 on Cable VOD and DVD)

CHARGE (May 20 – May 26)
From the director of Faster and Fastest (Mark Neale), and narrated by actor
and motorcycle enthusiast Ewan McGregor, CHARGE is proof that maniacs on
motorcycles can be a force for global good. (Releasing May 28 on Cable VOD and
DVD)

PING PONG (May 27 – June 2)
Veteran TV producer Hugh Hartford’s debut documentary feature follows 8 senior
citizens from around the world – with 703 years between them – competing for
gold in the Over 80 Table Tennis Championship in Inner Mongolia. (Releasing
October 8 on Cable VOD and DVD)

LONDON: THE MODERN BABYLON (June 10 – June 16)
Director Julien Temple (Joe Strummer: The Future is Unwritten) time-travels
through London from the start of the 20th century to the 2012 Olympics,
threading past and present voices with film archives and popular music across
the century. (Releasing July 16 on DVD; August 13 on SVOD)

About Docurama Films

In 1999, Docurama Films® launched with the first feature documentary ever
available on DVD: D.A. Pennebaker’s iconic film on Bob Dylan, “Dont Look
Back.” The Docurama Films catalog now includes more than 300 films, including
Oscar^®-nominated films “Gasland,”  “Hell and Back Again,” “Paradise Lost 3:
Purgatory” and “The Invisible War,” and festival favorites including
“Detropia,” “Beauty is Embarrassing,” “Last Call at the Oasis” and “Revenge of
the Electric Car.” Several hundred more documentary films and programs are
available through Cinedigm’s aggregation partnerships, with topics ranging
from history, biography, politics, the environment, ethnic and gender
interests to pop culture, music and the arts. Including Pennebaker, esteemed
filmmakers on the Docurama Films roster include Robert Drew, Frederick
Wiseman, Davis Guggenheim, Joe Berlinger, Liz Garbus, Anne Sundberg and Josh
Fox, among many others.

About GE FOCUS FORWARD – Short Films, Big Ideas

GE and cinelan partnered to create a series of 3-minute nonfiction films,
inspired by GE’s vision of innovative people being the catalyst for world
change. Produced by Oscar®, Emmy®, and award-winning documentary filmmakers,
the films explore the incredible human power of ideas and invention and have
screened at prestigious film festivals globally, followed by day-and-date
distribution online to millions of viewers. GE FOCUS FORWARD films are
distributed across cable and satellite VOD, gaming system networks, Internet
Free On Demand services as well as in theaters and on DVD. For more
information, visit www.focusforwardfilms.com.

About Cinedigm

Cinedigm is a leader in the digital entertainment revolution. Cinedigm's
pioneering digital cinema deployment and servicing efforts, and our
state-of-the-art distribution and exhibition software, are cornerstones of the
digital cinema transformation. Cinedigm is also the leading digital aggregator
of independent content in the world, providing end-to-end digital content
delivery to theaters, across digital and on-demand platforms, and on
DVD/Blu-ray. Through partnerships with iTunes, Netflix, Amazon, Google, Hulu,
Vudu, Xbox, Playstation, and others, Cinedigm reaches a global digital
audience. The company’s library of over 5,000 titles includes award-winning
documentaries from Docurama Films®, next-gen indies from Flatiron Film
Company® and acclaimed independent films and festival picks through
partnerships with the Sundance Institute and Tribeca Film. CEG is proud to
distribute many Oscar®-nominated films including “The Invisible War,” “Hell
and Back Again,” “GasLand,” “Waste Land” and “Paradise Lost 3: Purgatory.”
Recent and upcoming multi-platform releases include “Don’t Stop Believin’:
Everyman’s Journey,” “Come Out And Play,” “The English Teacher,” “Arthur
Newman,” and “Violet and Daisy.” Cinedigm™ and Cinedigm Digital Cinema Corp™
are trademarks of Cinedigm Digital Cinema Corp www.cinedigm.com. [CIDM-G]

Materials:

Docurama Film Series Materials:
http://bit.ly/XfjPFi

Docurama Trailer:
http://www.youtube.com/watch?v=k1TFNQVBz58

Facebook:
https://www.facebook.com/docuramafilms?ref=ts&fref=ts

Twitter:
https://twitter.com/Docuramafilms

Contact:

Cinedigm Entertainment Group:
Sommer Hixson, 646-259-4138
shixson@newvideo.com
or
Cinedigm Corporate:
Maggie Begley, 310-301-1785
maggie@mbcprinc.com
 
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