SONIC Debuts New Lineup of Freshly Brewed Green Iced Teas

  SONIC Debuts New Lineup of Freshly Brewed Green Iced Teas

    With five new flavor mix-ins, SONIC now offers 1 million unique drink
                                 combinations

Business Wire

OKLAHOMA CITY -- April 01, 2013

Living up to its reputation as the “Ultimate Drink Stop®,” SONIC Drive-In
(NASDAQ: SONC) today announced the launch of a new line of freshly brewed
green iced teas available in thousands of flavors, including five brand new
flavor mix-ins: peach, mango, raspberry, blackberry and mint. The
antioxidant-rich sweet and diet green iced teas – along with the five new
sugar-free flavors – join the current sweet and unsweetened freshly brewed
black iced tea offerings and elevate SONIC’s selection of unique drink
combinations to 1,063,953, including more than 20,000 that are zero or reduced
calorie.

SONIC's new green iced tea with mint and lime. (Photo: Business Wire)

SONIC's new green iced tea with mint and lime. (Photo: Business Wire)

“Consumers have shown increased interest in green tea in recent years due to
the refreshing taste and widely touted health benefits,” said James O’Reilly,
SONIC chief marketing officer. “We recognized this growing trend and took the
opportunity to be one of the first national quick-service restaurants to offer
freshly brewed green iced tea. And because we are all about choices, we didn’t
launch just one or two iced tea varieties, but launched sweet and diet green
iced tea with five new sugar-free flavor mix-ins. These new flavors, combined
with our thousands of other iced tea flavor options, make it fun to make
healthy choices.”

The five new flavor mix-ins and the diet green iced tea are sugar-free and
sweetened with Splenda®, and contain no artificial flavors or colors. The new
iced teas and flavors can be creatively combined into thirst-quenching blends
like mango sweet black iced tea, blackberry green iced tea and peach diet
green iced tea, giving guests a welcome break and refreshing reward during a
hectic or hot summer day. Guests can take advantage of SONIC’s popular daily
drink happy hour from 2:00 to 4:00 p.m. and try out the new iced tea varieties
and flavor combinations for half price. In addition, all of SONIC’s freshly
brewed iced teas can be purchased in gallon size for family gatherings,
get-togethers and tea parties, of course.

“After months of thoughtful iced tea mixology, we’ve nailed it,” said Chef
Clas Petersson, vice president of product innovation, who leveraged past
experience in green tea product development in Asia to develop SONIC’s green
iced tea. “The flavor profile of green iced tea differs greatly from our other
drink options, so the flavor mix-ins we created had to be equally special. We
chose these five new flavors because of the way they complement the green iced
tea and black iced tea, and also because of the ability to add them to our
pre-existing drink line-up, expanding our flavor offerings to our extremely
creative and experimental guests.”

The integrated marketing launch of the new iced teas and flavors includes
national television ads featuring SONIC’s iconic Two Guys, local radio and
local print advertising, along with packaging and on-lot prominence and social
media activity. View the national TV ad here.

About SONIC, America’s Drive-In

SONIC, America's Drive-In (NASDAQ: SONC), originally started as a hamburger
and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and
then changed its name to Sonic in 1959. The first drive-in to adopt the Sonic
name is still serving customers in Stillwater, Okla. Sonic has more than 3,500
drive-ins coast to coast, where approximately three million customers eat
every day. For more information about Sonic Corp. and its subsidiaries, visit
Sonic at http://www.sonicdrivein.com. Connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

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Contact:

for Sonic Corp.
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
 
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