Introducing The Longhorn 7.2 Oz. Value Tub

                  Introducing The Longhorn 7.2 Oz. Value Tub

Newest offer saves consumers both time and money

PR Newswire

RICHMOND, Va., April 1, 2013

RICHMOND, Va., April 1, 2013 /PRNewswire/ --Longhorn announced today the 
latest offer for a consumer that saves both time and money, the Longhorn 7.2
oz. value tub. The launch follows the introduction of the 14.4 oz. value tub
in March of 2012.


"Tubs are the fastest growing segment in the category," according to Longhorn
Associate Brand Manager Tracy Vernon, "and are designed for the moist snuff
user who is looking for value. Our value tub offers savings and convenience.
Buying in bulk provides a lower price per can and eliminates the need for
consumers to make multiple trips to the store."

Consumers can now get a 7.2 oz. tub of one of their favorite flavors and cuts
of Longhorn. Each tub is the equivalent of 6 cans and includes a refillable
can inside. The Longhorn 7.2 oz. value tub is available in six flavors and
cuts: Long Cut Wintergreen, Straight and Natural, and Fine Cut Natural,
Wintergreen, and Mint. This campaign will be supported with eye-catching POS.

About Longhorn: The Longhorn brand offers the best value by delivering a
simple combination of premium quality and really great price.Longhorn moist
snuff gives you the taste you demand at the price you want. For more
information on Longhorn, visit our website at

About Swedish Match: Swedish Match develops, manufactures, and sells
market-leading brands in the product areas Snus and snuff, Other tobacco
products (US mass market cigars and chewing tobacco), and Lights (matches and
lighters).Well known brands include General snus, Longhorn moist snuff, Red
Man chewing tobacco, White Owl cigars, Cricket lighters, and Fiat Lux matches.
The Group sells products across the globe, with production units in six
countries. The Group's global operations generated sales of 12,486 MSEK for
the twelve month period ending December 31, 2012. The Swedish Match share is
listed on the NASDAQ OMX Stockholm (SWMA).

SOURCE Swedish Match

Contact: Sandy Fowler-Jones, Director of Communications and Public Relations,
+1-804-787-5132, office, +1-804-363-0424, mobile
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