Lands' End Joins the National Park Foundation to Help Support the 2013 White House Easter Egg Roll

 Lands' End Joins the National Park Foundation to Help Support the 2013 White
                            House Easter Egg Roll

— Lands' End provides in-kind donation of 1,000 Easter Totes —

PR Newswire

WASHINGTON, April 1, 2013

WASHINGTON, April 1, 2013 /PRNewswire/ --Lands' End will contribute to the
National Park Foundation, the official charity of America's national parks, to
help support the 2013 White House Easter Egg Roll.

(Photo: http://photos.prnewswire.com/prnh/20130401/CG85761)
(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

The 2013 Easter Egg Roll, which takes place today on the South Lawn of the
White House, is focused on promoting health and wellness with the theme, "Be
Healthy, Be Active, Be You!" The event will feature live music, sports
courts, cooking stations, storytelling and, of course, Easter egg rolling.
The activities will encourage children to lead healthy, active lives in
support of the First Lady's Let's Move! initiative. In addition, official
White House Easter Eggs, sold by NPF, are available at
easter.nationalparks.org.

Lands' End, the global family lifestyle brand based in Wisconsin, will help
kids "hop to it" at this year's roll by providing 1,000 Easter Totes. The
basket-shaped totes come in a variety of spring colors and are embroidered
with the official logo of the event for 2013. A new twist on a Lands' End
customer favorite, the Easter Tote is made of kid-friendly, durable canvas
with plenty of room for goodies. The entire collection is available at
landsend.com.

"We are truly flattered to be a part of such a historic and time-honored
tradition that celebrates children and family wellness," said Edgar Huber, CEO
and president of Lands' End. "We are proud to provide the limited-edition
Lands' End Easter Tote as a memorable keepsake."

ABOUT LANDS' END
Lands' End® is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of
Sears Holdings Corporation (NASDAQ: SHLD).

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation, the official charity of America's national
parks, raises private funds that directly aid, support and enrich America's
nearly 400 national parks and their programs. Chartered by Congress as the
nonprofit partner of the National Park Service, the National Park Foundation
plays a critical role in conservation and preservation efforts, establishing
national parks as powerful learning environments, and giving all audiences an
equal and abundant opportunity to experience, enjoy and support America's
treasured places. www.nationalparks.org.

Join us – This is Your Land. www.nationalparks.org
FACEBOOK http://www.facebook.com/nationalpark
TWITTER http://twitter.com/goparks

SOURCE Lands' End

Website: http://www.landsend.com/
Contact: Michele Casper, 608-935-4633, michele.casper@landsend.com, or Alanna
Sobel, 202-684-6479, asobel@nationalparks.org