Munchkin, Inc. Raises The Bar For Cleaning With Launch Of Non-Toxic Naughty Mouth Soap

 Munchkin, Inc. Raises The Bar For Cleaning With Launch Of Non-Toxic Naughty
                                  Mouth Soap

Latest Addition to Munchkin's Cleaning Products Provides a Powerful Tool to
Prevent Potty Talk

PR Newswire

NORTH HILLS, Calif., April 1, 2013

NORTH HILLS, Calif., April 1, 2013 /PRNewswire/ -- The following is being
issued by Munchkin, Inc., and is an acknowledged spoof press release.The
following news release is not factual and should be reported on as
such:Parents of little children who are prone to potty mouth now have a
valuable tool in their parenting arsenal, thanks to Munchkin, Inc., designer
and manufacturer of clever infant and toddler products. The company today
introduced its Naughty Mouth Soap—the latest addition to its collection of
cleaning products—offering parents everywhere a non-toxic but foul-tasting
deterrent to stop the future use of inappropriate language.


"Munchkin has always been committed to finding the simplest solutions to make
parenting easier, and we know 'It's the Little Things®' that make a big
difference in parents' lives," said Steven B. Dunn, chairman and CEO of
Munchkin, Inc."Recognizing that parenting brings its fair share of
challenges, we are thrilled to pay tribute to a good, old-fashioned parenting
technique by offering a safe way to rid your tot of bad language. The
valuable life lesson provided by our new foul-tasting Naughty Mouth Soap will
be remembered for years to come."

Just like other Munchkin cleaning products, the new Naughty Mouth Soap is
natural and free of harsh chemicals, parabens and dyes. Available in five
ill-tasting flavors, each addresses a specific behavioral situation, including
Whining Wasabi, Lying Liver, Spoiled Child Spoiled Milk, Vulgarity Vomit and
Extra-Strength Sour Pout Face, which features a foul-tasting concentrate ideal
for even the most challenging personalities.

Munchkin's Naughty Mouth Soap affords parents with a highly effective
technique to undo verbal disrespect, ridding toddlers of potty talk.It can
be used to break the habit of mimicking an older sibling's profane language or
showing their parents unnecessary attitude.

To celebrate the launch, parents who visit the Munchkin Facebook page today,
April 1, may enter for a chance to win free products.

To learn more about Munchkin's new cleaning products, please go to

About Munchkin, Inc.

A privately held, global company headquartered in North Hills, Calif.,
Munchkin, Inc. creates baby products that excite, delight and make life easier
for today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic partnership with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in
a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award and the Toys "R" Us "Vendor of
the Year" award for two consecutive years in 2011 and 2012. Wal-Mart has also
recognized Munchkin, Inc. by nominating the brand for its "Supplier of the
Year" award in the Consumables Division. Endorsed and recommended by sleep and
safety experts, medical professionals, toy specialists and parents, Munchkin
products can be found at retail outlets internationally. For more information,

Contact: Bridget Evans
(212) 219-0321

SOURCE Munchkin, Inc.

Press spacebar to pause and continue. Press esc to stop.