BehrPro(SM) Donates Product, Provides Volunteers To Repaint The 9/11 Tribute Center

 BehrPro(SM) Donates Product, Provides Volunteers To Repaint The 9/11 Tribute

BEHRCares Program Helps Beautify the NYC Non-Profit

PR Newswire

SANTA ANA, Calif., April 1, 2013

SANTA ANA, Calif., April 1, 2013 /PRNewswire/ --BehrPro^SM, the professional
products and services division of Behr Process Corporation, an experienced and
trusted supplier of architectural paint and exterior wood care products,
recently donated 160 gallons of BEHR PREMIUM PLUS ULTRA® paint, and painting
supplies, to the 9/11 Tribute Center, a non-profit organization. In addition,
more than 20 local BehrPro employee volunteers helped to repaint the
organization's New York City lower level gallery. Initiated through the
company's BEHRCares program—which aims to create a positive difference in
local communities through fundraising, donations and community
service—volunteers repainted the organization's museum that was in need of


"We're extremely thankful to the BehrPro volunteer team for donating not only
high-quality paint but committing to help our organization and mission by
dedicating their time and painting expertise," said Jennifer Adams, chief
executive officer of the 9/11 Tribute Center. "Their efforts have refreshed
the environment and brightened our staff and local volunteers."

BEHR PREMIUM PLUS ULTRA—a paint and primer in one—enabled the volunteer team
to repaint multiple rooms, including the basement area, and wall trim in one
day. In addition to providing a time efficient, durable coating, the
dual-action paint helped to seal and protect both uncoated and previously
painted surfaces. The hard work paid off with a visually pleasing work
environment for the center's employees and more than 500 9/11 community
volunteers, including family members who lost loved ones, survivors, lower
Manhattan residents, and rescue and recovery workers.

"One of the guiding principles of the Behr culture is to 'do the right thing.'
We believe wholeheartedly in this core value and it has allowed us to create
opportunities for our employees to make a positive impact in local
communities," said Colin Jaffe, senior vice president of operations for
professional products and services at Behr. "We support the 9/11 Tribute
Center's mission and it's been our honor to help beautify the organization's

The 9/11 Tribute Center offers visitors to the World Trade Center site a place
where they can connect with people from the September 11 community. Through
walking tours, exhibits and programs, the 9/11 Tribute Center offers "Person
to Person History," linking visitors with the historic events and those who
experienced them.

For more details about Behr's commitment to the professional and the BEHRCares
program, please visit the company's website or connect with BehrPro on
Facebook at and on Twitter: @BehrPro.

About Behr Professional Products & Services Group

Behr Process Corporation's Professional Products & Services Group  is
dedicated to serving professional painters, contractors and property managers
through its BehrPro^SM  program. The program features professional-grade
coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM
PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® primers. With
advanced products and services—such as free job site delivery where available,
convenient will-call pick up, factory tinting, pricing discounts through The
Home Depot®, color matching plus renderings, expert customer support and
business solutions—BehrPro offers industry professionals the tools and
resources to help them simplify and grow their business. Behr's professional
products can be purchased at The Home Depot with more than 1,900 convenient
locations nationwide or by contacting a BehrPro representative at
1-877-776-3961. For more information, visit the BehrPro website. Connect with
BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process
Corporation is one of the largest suppliers of architectural paint and
exterior wood care products to the United States and Canadian do-it-yourself
and professional channels. Behr manufactures paints, decorative finishes,
primers, stains and surface preparation products, which are sold exclusively
at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and
is headquartered in Santa Ana, Calif.

SOURCE Behr Process Corporation

Contact: Melody Demel, +1-619-234-0345,
Press spacebar to pause and continue. Press esc to stop.