Virtual Piggy Hires Top Mobile Strategist

  Virtual Piggy Hires Top Mobile Strategist

             PayPal and Vodafone Executive to Join Virtual Piggy

Business Wire

LOS ANGELES -- April 01, 2013

Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments has
today appointed Iain Herd as Global Mobile Product Director.

With over thirteen years experience in product management, and seven years
leading mobile initiatives at major corporations, Iain will be responsible for
directing and managing Virtual Piggy’s Mobile First initiative, reporting
directly to CEO and Founder, Dr. Jo Webber.

Prior to joining Virtual Piggy Iain, an expert in mobile technology, held the
role of Global Head of Mobile Partnerships and Product at PayPal
(NASDAQ:EBAY), one of worlds leading ecommerce businesses. During his tenure
at the company he launched a number of key mobile services including the
PayPal Wallet app for Windows Phone in addition to developing Point of Sales
solutions and carrier billing and device partnerships, establishing PayPal as
a key player in the mobile industry.

Iain’s mobile experience extends even further with a five year stint at
Vodafone (NASDAQ:VOD and LON:VOD), where he led the management of global
social networking initiatives, working with leading industry partners
including Facebook, Skype, Windows Live, Yahoo!, Google and Twitter. He
started his career driving EMEA product management for Quicken at Intuit

Virtual Piggy is an online service that allows parents to set up a monthly
allowance for their children and promotes financial management while
empowering youth under 21 to make purchasing, saving and other money
management decisions for themselves, within the boundaries setup by parents.

Said Dr. Jo Webber: “We are thrilled that Iain is joining the company. With
over 70% of 12-17 year olds now accessing the Internet via mobile devices,
Iain’s expertise, coupled with our technology, will enable us to successfully
deliver our first-to-market position in the youth mCommerce market.”

Iain added: “I’m delighted to be joining such an innovative and
forward-thinking company. Virtual Piggy’s unique offering, combined with the
depth of industry experience that the leadership team brings to the table,
will mean that, for the first time, the U18 market is in a position to spend
and save safely online. I am looking forward to continuing to grow the
business through the development of creative mobile solutions that clearly
resonate with our target audience.”

For information about Virtual Piggy visit

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to
manage and spend money within a parent-controlled environment. The technology
company delivers online security platforms designed for the Under 18 age group
in the global online market, and also enables online businesses the ability to
function in a manner consistent with the Children’s Online Privacy Protection
Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy
enables the Under 18 audience to play, transact and socialize in a secure
online environment guided by parental permission, oversight and control. The
company is based in Hermosa Beach, CA and on the Web at:

Safe Harbor Statement

All statements herein other than statements of historical facts are
forward-looking statements within the meaning of the “safe harbor” provisions
of the Private Securities Litigation Reform Act of 1995. These statements are
based upon our current expectations and speak only as of the date hereof. Such
statements are not guarantees of future performance and are subject to known
and unknown risks and uncertainties that could cause our actual results to
differ materially from those expressed or implied in such forward-looking
statements. Such factors include, but are not limited to, our ability to raise
additional capital, our limited operating history and revenue, our ability to
attract and retain qualified personnel, our dependence on third party
developers, our ability to develop new services, market acceptance of our
services, legislative, regulatory and competitive developments, enforcement of
our intellectual property, general economic conditions, as well as other
factors set forth under the caption "Risk Factors" in our Forms 10-K filed
with the SEC, and other filings with the SEC.


Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Seltzberg, 646-415-8972
Virtual Piggy
Suzanne Noble, +44 7957 371840
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