The Century Council Recognizes Alcohol Awareness Month

            The Century Council Recognizes Alcohol Awareness Month

PR Newswire

ARLINGTON, Va., April 1, 2013

Invites Americans to "Join The Conversation" to fight drunk driving and
underage drinking

ARLINGTON, Va., April 1, 2013 /PRNewswire-USNewswire/ --April is Alcohol
Awareness Month and The Century Council, a national not-for-profit funded by
distillers dedicated to fighting drunk driving and underage drinking, will use
this month to encourage conversations regarding alcohol among parents and
their kids, college students and administrators, responsible adults, law
enforcement and elected officials, and all Americans. For more than 21 years,
The Century Council has worked to fight drunk driving and underage drinking
and has promoted responsible decision making about alcohol. Throughout April
The Century Council will highlight some of its most successful and innovative

Reaching kids ages 9 through 13 and their parents and caregivers, The Century
Council's Ask, Listen, Learn program provides guidance on how to encourage
kids to "say 'yes' to a healthy lifestyle and 'no' to underage drinking."
Based on recent research conducted by Ipsos and commissioned by The Century
Council, parents overwhelmingly believe it is important to discuss the dangers
and consequences of underage drinking early with their children. Eight out of
ten parents (82%) think it is "extremely important" to have early
conversations about alcohol as a way to combat peer pressure and delay
potential experimenting with alcohol. Dr. Anthony Wolf, clinical psychologist
and best-selling author, appears in an online video and provides tips for
parents on how to start this important conversation about alcohol.

Ask Listen Learn SuperStar Aly Raisman, the most decorated 2012 US gymnast at
the Olympic Games with two Gold Medals and current contestant on ABC's
"Dancing with the Stars," appears online in resources available for parents at, as well as in Scholastic materials that have been
distributed to 30,000 teachers and classrooms across the country to be used as
part of Alcohol Awareness Month lesson plans.

Girl Talk, a peer-to-peer mentoring program for high school leaders and middle
school girls, will share The Century Council's Choices and Consequences of
Underage Drinking lesson with hundreds of chapters across the country,
continuing seven years of working together to promote leadership and good
decision making.

Reaching college students and college administrators, particularly at
Historically Black Colleges and Universities, The Century Council continues
its partnership with basketball legend Shaquille O'Neal, by releasing a public
service announcement (PSA) featuring "Godfrey the Comedian." The PSA reminds
college students, by using the technique "serious humor," that college binge
drinking is dangerous and can leave a lasting impact, ending with the
empowering message that resonates with this age group: "Watch Yourself."

For adults of the legal drinking age, The Century Council has re-released
B4UDrink, an interactive online program that educates individuals about how
alcohol consumption affects their individual Blood Alcohol Concentration
(BAC). Using the most up-to-date science, the 'Virtual Bar' program allows
users to estimate their BAC level based on gender, height, weight, age and the
type and number of drinks consumed as well as the time until BAC returns to
zero. The Century Council encourages adults over 21 to visit
to learn more.

"We invite all Americans to join us by starting a conversation about alcohol
this month," said Ralph Blackman, President and CEO of The Century Council.
"We offer age-appropriate programs and resources for middle school aged kids
and their parents, high school teens college students, and adults. We all have
a role to play during Alcohol Awareness Month and we can all have an impact,
especially parents."

The Century Council is a national not-for-profit leader in the fight to
eliminate drunk driving and underage drinking and is funded by the following
distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation
Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA.
Headquartered in Arlington, Virginia, The Century Council promotes responsible
decision making regarding beverage alcohol and develops and implements
innovative programs and public awareness campaigns which ignite action through
strategic partnerships. Established in 1991, The Century Council's initiatives
are highlighted on its website at

Contact: Darron Moffatt
(202) 637-0077

SOURCE The Century Council

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