New menu creation unites two of Canada's favourite foods into one
MISSISSAUGA, ON, April 1, 2013 /CNW/ - Boston Pizza, Canada's largest casual
dining chain, today unveiled The Pizzaburger, a new menu creation that, at
long last, brings together two of Canada's favourite foods in one unique and
Debuting today in Boston Pizza's 345 locations across the country are two
varieties of The Pizzaburger - the Pepperoni & Bacon Pizzaburger and the
Five-Cheese Pizzaburger. The Pepperoni & Bacon Pizzaburger surrounds a
half-pound prime rib burger with pizza sauce, pepperoni, bacon and mozzarella
cheese, while the Five-Cheese Pizzaburger envelops the juicy burger with
mozzarella, cheddar, feta, asiago cheese and is topped with fresh parmesan.
Both new burgers forego the traditional bun, and are instead baked to
perfection inside Boston Pizza's hand-pressed original pizza dough, and
garnished with lettuce, tomatoes, pickles and choice of side.
"Boston Pizza strives to create one-of-a-kind eating experiences for
Canadians, and our Pizzaburger is yet another tasty triumph that guests can't
wait to try," says Michael Gray, Director of Culinary and Executive Chef at
Boston Pizza. "Whether enjoying a sporting event or celebrating a family
birthday, guests will not be disappointed when they sink their teeth into a
juicy, cheesy Pizzaburger."
The Pizzaburger, available from April 1 to June 2, builds on Boston Pizza's
reputation for satisfying Canadian cravings with high-quality, innovative food
creations, such as All Meat Wings, the Perogy Pizza and the Panookie.
To introduce Canadians to The Pizzaburger, Boston Pizza has launched an
integrated marketing campaign which included teaser videos throughout the week
of March 25 and culminated in an April Fool's Day joke announcing it was
eliminating all buns in favour of pizza dough. A national advertising campaign
kicking off on April 8 will call on Canadians to eat a Pizzaburger in honour
of historical male characters who never had the chance to try one. The
creative features the tagline "Eat one for all those who couldn't" and will
depict humourous scenarios of what some men of history may have eaten such as
a caveman trying to hunt a woolly mammoth. TAXI Canada Ltd. created and
produced the advertising creative with PHD executing the media strategy and
High Road Communications developed the teaser and public relations campaigns.
BostonPizza International Inc. is Canada's No. 1 casual dining brand with
more than 345 restaurants inCanada. Annually,BostonPizza serves more
than 40 million guests. The company has been recognized as one of Canada's 50
Best Managed Companies and was named one of Canada's 10 Most Admired Corporate
Cultures by Waterstone Human Capital for 2007 and 2008.BostonPizza
International Inc. is located inRichmond, B.C., and has regional offices in
Mississauga, Ont., and Laval, Que. For more information,
Perry Schwartz Director of Communications, Boston Pizza International
Joe Cariati High Road Communications 416-644-1378 Joe.Cariati@highroad.com
SOURCE: Boston Pizza International Inc.
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-0- Apr/01/2013 16:30 GMT
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