Photo Release -- Smart Balance Launches Blended Butter Sticks

Photo Release -- Smart Balance Launches Blended Butter Sticks

First Sticks in Better Butter Line Now Available Nationwide

BOULDER, Colo., April 1, 2013 (GLOBE NEWSWIRE) -- Cooking and baking with
butter just got better. Today, Smart Balance, the maker of great tasting heart
healthier products, introduced Blended Butter Sticks as the newest addition to
its popular line of better butters.

Smart Balance, Inc. Logo

Blended Butter Sticks
 Tasting like regular butter but with 28
 percent less saturated fat, Smart
 Balance(R) Blended Butter Sticks are
 made with real butter and Smart
 Balance(R) Oil Blend as well as EPA/DHA
 & ALA Omega-3s and a naturally sourced
 ingredient that helps block the
 cholesterol in the butter.

A photo accompanying this release is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=17892

Tasting like regular butter but with 28 percent less saturated fat, Smart
Balance^® Blended Butter Sticks are made with real butter and Smart Balance^®
Oil Blend as well as EPA/DHA & ALA Omega-3s and a naturally sourced ingredient
that helps block the cholesterol in the butter.

"Many of our consumers want the taste and texture of real butter when cooking
and baking," said Smart Balance Executive Vice President John Becker. "So
we've taken the great taste of butter and added the benefits of our spreadable
better butters; then we put them in a convenient stick form that's easy to
measure and perfect for recipe making."

The Blended Butter Sticks have 0g trans fat and absolutely no hydrogenated or
partially hydrogenated oils. One serving of the butter provides 20 percent of
the daily value of EPA/DHA Omega-3s and 10 percent of the daily value of ALA
Omega-3s.

"Smart Balance^® Blended Butter Sticks are a great option for those seeking to
cook with real butter but in a heart healthier way," said Registered Dietitian
Tammi Hancock.

The sticks are available in 8-ounce packages on grocery shelves nationwide.
Other Smart Balance^® better butters include Smart Balance^® Butter & Canola
Oil Blend, Smart Balance^® Light Butter & Canola Oil Blend and Smart Balance^®
Butter & Canola and Extra Virgin Olive Oil Blend. To find stores that carry
better butters and other Smart Balance® products, go to
http://www.smartbalance.com/productlocator.

About Boulder Brands, Inc.

Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting,
solution-driven products in every category it enters. The company's health and
wellness platform consists of brands that target specific consumer needs:
Smart Balance for heart healthier diets, Glutino and Udi's for gluten-free
diets; Earth Balance for plant-based diets; and Bestlife for weight
management. For more information about Boulder Brands, Inc., please visit
www.boulderbrands.com.

The photo is also available at Newscom, www.newscom.com, and via AP
PhotoExpress.

CONTACT: Media Contacts:
         Madeline Caldwell
         TBC Public Relations
         410-986-1275
         mcaldwell@tbc.us
 
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