Guests get all doughy-eyed over restaurant chain's new "pizza-fied" dishes
MISSISSAUGA, ON, April 1, 2013 /CNW/ - Boston Pizza, Canada's largest casual
dining chain, today announced it is banning all buns from its menu and
replacing them with pizza dough options. The bold move effectively eliminates
all traditional sandwiches and burgers from Boston Pizza's 345 Canadian
locations in favour of new, delicious "pizza-fied" versions.
"Let's face it. Canadians love our hand-pressed, freshly-made pizza dough and
we're really proud of its high quality and versatility," said Michael Gray,
Director of Culinary and Executive Chef at Boston Pizza International. "We
couldn't be prouder to make this long-awaited move away from buns and finally
embrace what this restaurant chain is all about. Canadians come to Boston
Pizza to get great pizza, and now - no matter what you order— great pizza is
what you will get!"
Boston Pizza expects the move to bun-less burgers and sandwiches to further
cement the restaurant chain as the place to go for all-things-pizza in Canada.
Anchoring Boston Pizza's new bun-less menu is The Pizzaburger, a half-pound
prime rib burger wrapped in hand-pressed pizza dough and baked to order. The
Pizzaburger is available in two varieties - Pepperoni & Bacon and
Five-Cheese. Other new items on Boston Pizza's new bun-less menu include:
-- PizzaSalad - Crisp romaine lettuce, red onion, tomato, shredded
cheddar cheese encased in Boston Pizza's famous pizza dough and
baked perfectly and served a choice of dressings.
-- ChocoPizza - For the pizza and dessert lover, the ChocoPizza is
the perfect combination. A slice of Chocolate Explosion cake
surrounded by pizza dough, baked, and topped with a drizzle of
-- Pizza Beef Dip - Thinly sliced roast beef piled high inside
sesame-seeded pizza dough. Served with au jus on the side.
-- Pizza Apple Crisp - Slices of sweet Granny Smith apples in a
butter sauce, baked to a crisp with a delicious brown sugar and
hand-pressed pizza crust. Topped with caramel sauce and served
with a scoop of vanilla bean ice cream.
-- Pizza Toast - Fresh hand-pressed dough dipped in delicious
pizza sauce, sprinkled with bacon, cooked until tender and
served with olive oil for dipping.
-- Pizza Bread Pudding - Tender pizza dough mixed with Italian
seasonings and sauce, and baked to perfection.
If the new menu items become as popular as the restaurant chain anticipates,
Boston Pizza also expects to replace more menu items with "pizza-fied" options
in the near future.
BostonPizza International Inc. is Canada's No. 1 casual dining brand with
more than 345 restaurants inCanada. Annually,BostonPizza serves more
than 40 million guests. The company has been recognized as one of Canada's 50
Best Managed Companies and was named one of Canada's 10 Most Admired Corporate
Cultures by Waterstone Human Capital for 2007 and 2008.BostonPizza
International Inc. is located inRichmond, B.C., and has regional offices in
Mississauga, Ont., and Laval, Que. For more information,
Perry Schwartz Director of Communications, Boston Pizza International
Joe Cariati High Road Communications 416-644-1378 Joe.Cariati@highroad.com
SOURCE: Boston Pizza International Inc.
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CO: Boston Pizza International Inc.
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-0- Apr/01/2013 09:00 GMT
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