McDonald's® Unwraps A New Menu Item - The New Premium McWrap®
New meal-size wrap combines fresh vegetables, sauces and juicy chicken in a
PHILADELPHIA, April 1, 2013
PHILADELPHIA, April 1, 2013 /PRNewswire/ --Beginning this April, McDonald's
is inviting taste seekers across the Greater Philadelphia Region to unwrap a
fresh new flavor experience – the Premium McWrap. The new meal-sized wrap
combines fresh vegetables, tasty sauces, and juicy chicken breast filet in a
warm tortilla. It's served in a convenient, hand-held package to fit the busy
"The introduction of McDonald's new entree line Premium McWrap is part of our
ongoing effort to offer our customers new, relevant menu options and flavors
they are looking for," said John Durante, President, McDonald's Owner/Operator
Association of the Greater Philadelphia Region. "We know people today are
looking for freshly prepared, meal options that taste great and are
convenient. With its abundance of ingredients and unique flavors in an
easy-to-eat package, Premium McWrap is sure to satisfy."
All Premium McWrap varieties come with grilled or crispy chicken, spring
greens and shredded lettuce in warm tortilla wrap. Customers can choose from
oSweet Chili Chicken McWrap: sweet chili sauce, creamy garlic sauce, and
oChicken & Bacon McWrap: creamy garlic sauce, bacon, cheddar jack cheese,
oChicken & Ranch McWrap: ranch sauce, seasoned rice vinegar, cheddar jack
cheese, sliced cucumbers, and tomato
"We're proud to offer our customers a new way to enjoy fresh vegetables at
McDonald's," said Durante. "In fact, Premium McWrap is McDonald's USA's first
handheld entree to feature crunchy cucumbers and spring mix lettuce."
To build on the excitement of the new McWrap, McDonald's will be launching its
"Where's My McWrap?" social media campaign. During the first couple weeks of
April a life-sized McWrap replica will be touring the region asking fans to
snap pictures and share via Twitter, to win McWrap coupons. Fans are
encouraged to tweet @McDPhilly and use #ItsAWrapPhilly to win.
Premium McWraps start at 350 calories. For nutrition and ingredient
information and additional detailsabout Premium McWrap and McDonald's full
line of national menu choices visit www.McDonalds.com.
McDonald's USA, LLC, serves a variety of menu options, including wholesome
choices, made from quality ingredients to more than 26 million customers every
day.Nearly 89 percent of McDonald's 14,000 U.S. restaurants are
independently owned and operated by businessmen and women. There are nearly
300 McDonald's restaurants in the Greater Philadelphia Region. For more
information on McDonald's visit www.mcdonalds.com or log on at any of the
11,500 Wi-Fi enabled McDonald's U.S. restaurants. Visit www.mcstate.com for
local restaurant, career and program information.Follow us on Twitter and
Instagram @McDPhilly for the latest news, info, events and promotions, and
find us on Facebook at www.facebook.com/mcdonalds.
The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: McDonald's, Premium McWrap. © 2013 McDonald's
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